Marketing Commercialisation Manager

About the role

Convera is looking for a results-driven Marketing Commercialisation Manager to join our Marketing organization. In this role, you will lead the end-to-end go-to-market (GTM) commercialization of new products, features, and capabilities-ensuring strong adoption, scalability, and measurable revenue impact. This position is ideal for someone who combines strategic thinking with hands-on execution and thrives in a fast-paced, cross-functional environment. You will partner closely with Product, Sales, Enablement, Operations, Creative, and external stakeholders to ensure every launch is executed with precision and delivers business results.

Responsibilities

• Own and drive GTM commercialization
• Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment
• Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans
• Define target segments, adoption goals, and success metrics for each launch
• Manage budgets, timelines, and resources to ensure efficient and effective delivery
• Enable go-to-market readiness
• Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams
• Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions
• Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials
• Serve as the primary point of contact for GTM-related questions on new launches
• Support customer rollout and adoption
• Collaborate with Product and Sales to identify pilot customers and run early adopter programs
• Gather and synthesize customer feedback to refine positioning and improve launch readiness
• Monitor adoption trends and support field teams in prioritizing rollout efforts
• Measure impact and optimize performance
• Define and track success metrics (adoption, activation, usage, early revenue signals)
• Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements
• Build dashboards and provide regular updates to leadership on commercialization performance
• Continuously improve GTM processes
• Capture learnings and lead post-launch retrospectives to refine workflows
• Build repeatable, scalable GTM processes across the product portfolio
• Drive accountability and alignment across Product, Sales, Marketing, and Operations
• What you bring
• Required qualifications
• Bachelor's degree or equivalent experience
• 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing
• Proven track record of launching and scaling products, features, or propositions
• Strong project management skills, with experience leading complex, cross-functional initiatives
• Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)
• Analytical mindset with the ability to translate data and insights into actionable recommendations
• Highly organized, proactive, and able to manage multiple concurrent projects

Requirements

• Project Management certification (e.g., PMP, Prince2, Agile)
• Experience in financial services, payments, or technology environments
• Strong problem-solving skills and ability to navigate ambiguity
• Experience driving acquisition, adoption, and customer growth initiatives
• Familiarity with GTM frameworks, enablement tools, and product analytics platforms
• Experience with customer feedback programs (beta programs, CABs, etc.)
• Exposure to pricing, packaging, or segmentation strategies

Benefits

Additional Information

Marketing Commercialisation Manager - United Kingdom (Remote)

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