Global Panel Acquisition & Media Strategy Lead

Responsibilities

• Acquisition Strategy & Growth Leadership
• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
• Global Media Investment & Budget Governance
• Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).
• Drive disciplined, data-led investment decisions across markets and brands.
• Provide clear, executive-level reporting and recommendations to senior leadership and finance partners.
• Data, Analytics & Performance Optimization
• Set the global standard for acquisition measurement, analytics, and performance management.
• Oversee the development of acquisition dashboards, KPIs, and decision frameworks.
• Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning.
• Foster a culture of experimentation and learning focused on measurable outcomes.
• Ad Tech, Tracking & Platform Modernization
• Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance.
• Oversee vendor selection, RFP processes, and technology evaluations.
• Drive agency consolidation and optimization, including governance of global media partners.
• Senior Stakeholder & Partner Leadership
• Act as the executive point of contact for global media agencies and strategic vendors.
• Represent acquisition strategy in leadership forums and transformation initiatives.
• Influence and align senior stakeholders across regions and functions.
• Elevate acquisition quality, fraud prevention, and compliance as enterprise-level priorities.
• Organization & Capability Building
• Build and develop a high-performing global acquisition organization.
• Define operating models, decision rights, and governance rhythms that scale globally.
• Develop future-ready capabilities across media strategy, analytics, and technology.

Requirements

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

Benefits

Additional Information

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details We're looking for a senior leader to shape Kantar's global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. You'll lead a global team, manage multi-million-dollar investments, and modernize our acquisition technology to deliver measurable impact. You'll work at the heart of Kantar's transformation, influencing decisions at the highest level and building future-ready capabilities across regions. Role Purpose Global Panel Acquisition & Media Strategy Lead is accountable for enterprise-wide respondent acquisition strategy, investment governance, and performance outcomes across Kantar's global online access panels. This role supports Kantar's shift to a cross-panel, domain-based leadership model aligned to the 2026 strategy. What Success Looks Like Global acquisition strategy is clearly defined, trusted, and consistently applied across all panel brands and regions. End-to-end delivery and budget optimization are managed effectively, with expanded focus on the Middle East, India, and China. Specialist requirements, such as socio-economic class (SEC) targeting, are successfully integrated into acquisition plans. Global investments deliver measurable improvements in scale, quality, efficiency, and long-term value. Acquisition performance is transparent, data-driven, and resilient to market and regulatory changes. Technology and processes enable accurate attribution, compliance, and actionable insights. A future-ready acquisition roadmap supporting Kantar's 2026 strategy and positions the business for sustainable growth.

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