Product Owner - CTV Monetization

Requirements

• Scope of Responsibility
• Top Key Activities
• Backlog Ownership: Own and prioritize the product backlog, balancing ad product requirements, acquisition campaign needs, platform capabilities, and delivery timelines to ensure the team always works on the highest-revenue-impact features.
• Requirement Gathering & Refinement: Translate Ad Sales goals, Marketing campaign requirements, and revenue data into clear, actionable user stories and acceptance criteria. Maintain a healthy backlog with minimal carryover.
• Sprint Planning & Delivery: Work closely with designers, engineers, and QA during sprint cycles to ensure smooth delivery, clarity of scope, and fast decision-making on monetization and growth features.
• Stakeholder Collaboration: Serve as the primary product interface for Ad Sales and Marketing - translating their goals into buildable product requirements and keeping them informed of progress, tradeoffs, and delivery timelines.
• Revenue & Performance Analysis: Own the measurement framework for monetization features - tracking yield, fill rate, CPM performance, and acquisition conversion rates. Use data to prioritize and iterate.
• Strategy & Roadmap Definition: Contribute to product strategy and roadmapping in collaboration with Product Leadership, with a specific focus on AVOD, sponsorship formats, and paid acquisition efficiency.
• Experimentation: Partner with Marketing to design and interpret A/B tests on acquisition flows, registration prompts, and conversion funnels. Use LaunchDarkly and Amplitude to run experiments independently of app store release cycles.
• Continuous Improvement: Analyze ad product performance, acquisition funnel data, and yield metrics to identify and prioritize improvements with measurable revenue impact.
• Communications: Lead stakeholder communications with Ad Sales, Marketing, and Product Leadership - covering launch readiness, tradeoff decisions, dependencies, and performance results.
• Domain Acumen
• Hands-on working knowledge of CTV and streaming ad-serving platforms and the ability to translate ad operations requirements into product specifications.
• Experience building or improving AVOD ad experiences and sponsorship formats in streaming or Connected TV environments - with a clear understanding of how product decisions affect yield, fill rate, and viewer experience.
• Practical understanding of user acquisition funnels: deep linking, paid campaign attribution, conversion rate optimization, and the product infrastructure that makes marketing campaigns measurable and efficient.
• Experience with A/B testing and

Benefits

Additional Information

About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. We're looking for a Product Owner to drive the monetization and growth strategy for our Connected TV and Streaming product portfolio. You'll own the roadmap for revenue-generating features and user acquisition initiatives - working at the intersection of Product Management, Ad Sales, and Marketing to maximize yield, grow our addressable audience, and build the in-app experiences that make both possible.

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