Principal Engineer, Ecosystem Partnership & Marketing

Responsibilities

• Define compelling product and solution positioning and messaging that differentiates our products in the market and resonates with our target partners and customers in the Asia region
• Drive technology roadmap alignment with key CPU, GPU, and XPU ecosystem partners to ensure tight integration and long-term platform relevance
• Collaborate with partners and internal teams to jointly create compelling rack-scale solutions built on Astera Labs' Intelligent Connectivity Platform, increasing customer value and accelerating adoption
• Drive competitive analysis and gather partner and customer insights to identify market trends, unmet needs, and opportunities for innovation
• Act as the Voice of the Customer (VoC) for assigned strategic accounts, influencing product direction, platform strategy, and go-to-market execution
• Collaborate closely with cross-functional teams including product line management, engineering, sales, field applications engineering and corporate marketing to align on product roadmap, features, and customer facing deliverables
• Leverage, translate and customize high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption in the Asia region
• Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities
• Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement

Requirements

• Bachelor's degree in Engineering, or related field; MBA preferred
• 7+ years of experience in product-focused, customer-facing roles within the semiconductor industry
• Understanding of PCIe, CXL, Ethernet, and/or UALink technologies and their applications in AI and cloud infrastructure
• Network of contacts in AI and cloud infrastructure industry in China
• Previous experience in Business Development, Pr

Benefits

Additional Information

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs' Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company's COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company's custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com . Principal Engineer, Ecosystem Partnership & Marketing - Asia Region Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs' Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company's COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company's custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Learn more at www.asteralabs.com . Are you passionate about creating differentiated products and working with hyperscale and AI platform providers to deploy the next generation of data center infrastructure? We are seeking a highly technical and experienced Principal Ecosystem Partnership & Marketing Manager drive business growth, product adoption, and ecosystem innovation across the Asia region, with an initial focus on China. This role will lead strategic engagement with key ecosystem partners-including CPU, GPU, and XPU platform providers-and customers, working closely with Astera Labs sales, field applications engineering (FAE), product management, engineering, and corporate marketing teams. This is a high-visibility role with regular interaction with executive leadership and requires a strong blend of technical depth, market insight, and leadership. The ideal candidate has deep experience in AI and cloud infrastructure, excels at cross-functional collaboration, and can translate complex technologies into compelling rack-scale solutions built on Astera Labs' Intelligent Connectivity Platform. This position is based in Astera Labs' Shanghai office and requires an in-person presence, with regular travel across the Asia region.

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