Digital Data Specialist

About the role

We're looking for a Digital Data Specialist who will own and elevate our entire measurement ecosystem , turning raw data into clear, actionable insights that directly impact business decisions, customer journeys, and performance. You won't just report numbers. You'll challenge assumptions, uncover opportunities and influence strategy across marketing, ecommerce and digital products. You are the bridge between data, business and experience . 1. Tracking & Data Governance Ensure data is accurate, structured and compliant across all touchpoints. Own tracking across website, webshop, marketing tools and future products Design data layer, event taxonomy & tracking specs Manage tagging (Piwik PRO / GA / GTM): events, ecommerce, pixels, UTMs, paid media Validate implementations & run audits (quality, consistency, GDPR, CMP) Monitor scripts & impact on Core Web Vitals 2. Reporting & Business Insights Turn data into decision-making tools , not just dashboards. Build Power BI reporting (DAX, Power Query, AI) Define & align KPIs: performance, acquisition, funnels, retention, campaigns, AI visibility Structure robust data models for consistent tracking Support business reviews with clear insights (risks, opportunities, actions) Enable self-service analytics with strong governance Translate complex data into simple, business-driven narratives 3. Customer Journey Analysis, CRO & Optimisation Identify friction and unlock growth. Analyse journeys & funnels (Hotjar, Clarity, Mouseflow) Detect drop-offs & optimisation opportunities Support A/B testing, personalisation & CRO Partner with teams to turn insights into measurable improvements 4. Performance Monitoring & Product Analytics Connect performance, usage and product evolution. Monitor website performance (Core Web Vitals, RumVision) with IT Analyse product usage & feature adoption Contribute to event-based / product analytics evolution Support data-driven, AI-enabled experiences 5. Market Intelligence Bring an external, forward-looking perspective. Benchmark competitors (traffic, pricing, UX, visibility) via scraping & tools Track trends: AI-driven discovery, search evolution Explore AI analytics: anomaly detection, predictive insights 6. Cross-functional Collaboration & Data Culture Be the go-to expert for analytics. Translate business needs into measurable solutions Work cross-functionally (Marketing, Product, BI, IT) Improve UTM discipline, measurement quality, analytics maturity Drive a strong data-driven culture Must-have Strong experience: Piwik PRO / GA / GTM + GDPR / CMP Solid knowledge: web analytics, ecommerce, event tracking, conversion Experience designing data layers & tracking specs Strong Power BI (DAX, Power Query) UX analytics tools (Hotjar, Clarity...) Experience in CRO / A&B testing Web scraping (Python or tools) Sharp analytical + clear communicator Nice to have SQL / BigQuery Core Web Vitals / performance optimisation Ecommerce / digital product environment What Success Looks Like Data is accurate, compliant and trusted Conversion opportunities are identified & activated Reporting becomes predictive and actionable A real data culture is embedded

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