Customer Advocacy Lead

About the role

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. We're looking for an experienced individual who can build and nurture customer relationships with some of our largest and most strategic customers with the ultimate goal of creating a "rolodex" of 50-100 contacts that we can tap into to support webinars, written case studies, videos, our corporate podcast, in-person events, and other advocacy activities. This isn't a traditional customer marketing role focused solely on writing case studies. Instead, you'll be proactively networking with both internal sales reps as well as customers to identify accounts with exciting stories to tell across a wide variety of industries, from manufacturing, to retail, to education, to cities. You'll obtain introductions to key contacts in IT, physical security, legal, and communications, get to know them personally, and work with them to build a plan for how to showcase their organization publicly as an innovative, early adopter of industry-leading physical security technology - in a way that benefits their business and public image. In addition, you'll work closely with internal cross functional teams, including Verkada's communications, creative, and product marketing teams, to build materials (in the form of written overviews, videos, slide content, and more) to tell these stories. This role reports into the VP of Product Marketing. We are committed to a thriving in-office culture. This role requires that you be on-site at our office in San Mateo, CA 5 days a week.

Responsibilities

• As the Customer Marketing Manager, you will:
• Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance
• Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis
• Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology - one they would be excited to share publicly
• Write 4-5 external-facing customer stories per quarter as well as develop internal "win-wire" materials for sales enablement
• Build and maintain an internal repository of publicly referenceable customer logos and metrics
• Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter
• Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements
• Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels
• What You Bring
• 5-8+ years of experience in customer marketing, journalism, or a similar background that combines strong relationship building skills with the ability to conduct in-depth interviews and synthesize insights
• Excellent writing and editing skills with an eye for brand tone, clarity, and consistency
• Experience proactively building relationships with technical executives and business leaders; not shy to reach out and make introductions
• Ability to quickly get past the surface level story and to ask the questions necessary to understand the deeper business impact of a product or service
• Demonstrated comfort with working with technical concepts and products
• Collaborative approach working cross-functionally with communications, sales, and broader marketing teams
• Must be willing and able to commute 5 days in office.
• A plus but not strictly required:
• Track record of building a robust customer advisory board (CAB)
• Employee Benefits
• Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their f

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