Demand Generation Associate

Requirements

• Majored in marketing or related field OR relevant B2B marketing experience with an emphasis on demand generation and/or digital marketing
• Experience with marketing automation and CRM tools required, preferably Marketo or Hubspot and Salesforce
• Proficiency in PowerPoint, Excel, and G-Suite (Google Workspace)
• Demonstrated experience taking a lead role in demand generation campaign creation
• Exceptional written and oral communications skills
• Highly organized, detail-oriented and self-motivated
• Experience ideating and creating unique and creative lead generation and nurture campaigns
• Ability to manage multiple projects and deliver measurable results
• Demonstrated strong problem solving and analytical skills
• What puts you over the top:
• Experience in technology driven industries. Adtech /martech experience a plus
• Marketo certified
• Experience with Adobe Creative Suite: Photoshop, InDesign, or Premiere Pro
• Experience with video editing
• Familiarity with Wordpress
• IAS Pay Transparency:
• Primary Location:
• US - New York, NY Primary Location Base Pay Range:
• $46,200.00 - $79,200.00 Annual
• About Integral Ad Science:
• Equal Opportunity Employer:
• California Applicant Pre-Collection Notice:
• Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your compan

Benefits

Additional Information

Job Description: As Demand Generation Associate you will report to the Senior Director, Demand Generation in New York. You will be a driving force behind the ideation, strategy and execution of integrated campaigns for IAS prospects and clients. Your efforts will aim to enhance the pipeline, increase revenue, and raise brand awareness. The person in this role will collaborate with regional marketing managers, the product marketing team, design team, and our paid media consultancy. The ideal candidate will be an outcome-driven, self-motivated individual with a creative mind and a strong desire to learn. What you'll get to do: Collaborate on the development of acquisition and engagement campaigns, ensuring deliverables and strategy are appropriate to meet campaign goals Work with design and content teams to iterate on creative campaigns and assure brand consistency Manage aggressive lead generation campaign timelines, ensuring that activities occur as planned and that campaigns are executed on time, including design, production and distribution Develop short-form content for email campaigns, landing pages, scripts, case studies, blogs and social media as needed Provide recommendations on where improvements can be made including the optimization of current Marketo assets as well as creative ideas to the design team Assist with management of IAS global website

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