Director, UX

About the role

We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal well-being. HOW WE DO IT: At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients. Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets. YOUR ROLE: As Director, UX Design, you will lead UX strategy and delivery across complex client engagements, turning business goals, customer insight, data, technology constraints, and brand ambition into useful, measurable experiences. This role requires a strategic lead who can also work hands-on: framing problems, facilitating alignment, shaping the experience vision, and creating the artifacts teams need to make decisions and build well. You will partner with strategy, data, creative, copy, technology, project management, client stakeholders, and distributed delivery teams to design cross-channel experiences across web, mobile, email, messaging, CRM, and service ecosystems. The work may include 0-to-1 initiatives such as enterprise design systems, strategic insight platforms, customer journeys, and data-driven experience frameworks. You will guide work from early ambiguity through launch, including discovery, journey mapping, information architecture, flows, wireframes, prototypes, design systems, usability testing, and development handoff. You will also mentor UX designers, raise the quality of the work, and help clients understand the value and rationale behind UX recommendations.

Responsibilities

• Lead UX workstreams across 0-to-1 and enterprise-level initiatives, from discovery and problem framing through prototyping, testing, delivery, and iteration.
• Translate client business objectives, customer needs, data insights, brand requirements, and technical constraints into clear experience strategies and actionable UX requirements.
• Facilitate client and internal workshops, including discovery, journey mapping, service blueprinting, concepting, design critiques, prioritization, and decision-making sessions.
• Create and direct core UX deliverables: personas/profiles, experience maps, journeys, service blueprints, information architecture, site maps, user flows, content/interaction models, wireframes, annotated prototypes, and presentation narratives.
• Build and maintain enterprise design systems and Figma component libraries, including governance, documentation, component states, responsive behavior, accessibility considerations, and development handoff.
• Prototype solutions at the right level of fidelity to test ideas, align stakeholders, support user research, and guide technology implementation.
• Partner with technology teams to define feasibility, platform constraints, integrations, accessibility, QA expectations, and implementation details.
• Collaborate with strategy, creative, copy, data/analytics, CRM, media, and project management to ensure UX supports customer needs, brand expression, and business outcomes.
• Present UX strategy and design recommendations to clients and senior stakeholders with clear rationale, evidence, and trade-off analysis.
• Lead, mentor, and grow UX designers and supporting resources, including offshore/nearshore partners; set standards for quality, collaboration, communication, and craft.
• Scope UX work, estimate effort, plan deliverables, manage feedback cycles, and identify risks before they become delivery issues.
• Bring a rigorous, human-centered point of view to complex industries and audiences, balancing individual customer needs with brand, legal, compliance, operational, and technical realities.
• QUALIFICATIONS & SKILLS:
• 8+ years of UX, product design, information architecture, or experience strategy experience; agency, consultancy, or complex enterprise experience strongly preferred.
• 4+ years leading UX designers or multidisciplinary design teams, including coaching, feedback, staffing, and craft development.
• Strong portfolio showing strategic UX thinking, complex problem-solving, systems thinking, and shipped or production-ready work across channels.
• Expert-level Fi

Benefits

Additional Information

RAPP New York is looking for a Director, UX to join our award-winning Experience Strategy team.

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