Senior Product Manager, US Breyanzi HCP Treater Marketing

Responsibilities

• Own label update process & messaging execution - Serve as the primary owner of the label update process, managing the end-to-end execution of messaging updates across HCP-facing assets to ensure timely, accurate, and compliant communication of Breyanzi's clinical profile
• Support HCP targeting & segmentation execution - Partner cross-functionally to support the execution of HCP targeting and segmentation strategies, ensuring marketing resources and field efforts are deployed effectively to reach the right customers with the right message at the right time
• Support asset development & pull-through execution - Contribute to the development of HCP-facing promotional materials and field tools, managing agency and vendor partners through the asset development and MLR review process, and ensuring effective pull-through and activation in the field
• Manage tactical timelines & budget tracking - Maintain rigorous project management discipline across all HCP marketing initiatives, tracking tactical timelines, deliverables, and budget allocation to ensure resources are delivered on time, on budget, and in full compliance with BMS standards
• Key Qualifications & Experience:
• Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
• Minimum 4 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function
• Proven track record of executing HCP marketing programs with demonstrated impact on commercial performance
• Hematology, Oncology, or Cell Therapy experience preferred; CAR-T experience is a significant differentiator
• Experience managing assets through MLR review processes, with a strong working knowledge of FDA promotional regulations and PhRMA guidelines
• Demonstrated experience gathering and synthesizing field insights to

Additional Information

Working with Us Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . Position Summary: We are looking for a dynamic and commercially savvy marketer to join the US Breyanzi Marketing team in the role of Senior Product Manager, US Breyanzi HCP Treater Marketing. This individual will be a key member of the US Cell Therapy Organization, responsible for driving the day-to-day execution of HCP-facing marketing strategies and tactics that advance the Breyanzi brand. They will serve as the primary lead for field insight gathering and synthesis, playing a critical role in ensuring that marketing execution is rooted in a deep understanding of the HCP landscape and translates meaningfully into the field. The ability to manage multiple priorities simultaneously, partner cross-functionally, and deliver compliant and impactful HCP resources will be essential to success in this role. This individual will report to the Director, US Breyanzi HCP Treater Marketing.

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