Digital - Senior Manager/Manager, Customer Insights

About the role

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale. As our data platform capabilities expand, this role will translate data into actionable strategies and playbooks that optimize targeting, personalization, and performance across key moments like sales events and lifecycle touchpoints. You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies. You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value. As the Senior Manager/Manager, Customer Insights you will lead the team to: Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI. Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution. Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance. Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes. Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives. Leverage customer research, data, and feedback (e.g., surveys) to inform strategies and ensure insights are grounded in the voice of the customer. Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience. THE QUALIFICATIONS The Senior Manager/Manager, Customer Insights has: Proven skills, certifications, education and/or experience in: Strong foundation in analytics, data science, or technical roles, with a demonstrated ability to apply that expertise in business-facing contexts and drive impact. Deep experience in customer data, insights, or performance marketing with a strong understanding of customer analytics and segmentation, leveraging insights that resonate in the marketplace. Strong business storytelling, clearly communicating customer insights that are actionable and digestible. Effectively bridging technical data and business stakeholders while collaborating cross-functionally. Leveraging AI to enhance insights, decision-making, and overall effectiveness. Thrives in a fast-paced, high-growth environment and is comfortable building from early-stage foundations. Experience in digital, performance or direct to consumer marketing is a strong asset, though not required. A commitment to learn and apply Aritzia's Values and Business and People Leadership principles The ability to collaborate fluently with cross-functional partners A commitment to quality and investing in results that add value to the business THE COMPENSATION At Aritzia, we provide market-leading compensation packages designed to reward impact through our pay-for-performance philosophy. The range for roles at this level is $100,000-$300,000 per year. Total compensation may include base, bonus and/or equity depending on the role, which has the potential to be greater than this range. With comprehensive benefits, aspirational workspaces, and elevated perks and experiences - we provide it all. THE PERKS Some of the industry-leading benefits you will receive working at Aritzia: Product Discount - Maybe you've heard of our famous product discount? Or our exclusive private shopping events? You have now. Baby Leave Program - We provide up to 16 weeks of paid time to support you and your growing family. A-OK Commissary & Cafe -

Benefits

Additional Information

THE BUSINESS We are Everyday Luxury™. It's what we do and how we do it - together. It's working alongside world-class talent in pursuit of world-class results. It's maximizing your potential in a high-performance culture. It's knowing that wherever you are, you belong. It's elevating your world - and the world of those who love and will love Aritzia. It's You. And an endless runway of opportunity. With a Global Support Campus in Vancouver and additional Support Office hubs in major cities across North America - including Toronto, New York, Los Angeles and Seattle - our workplace network is strategically designed to support our People and serve our Clients a frictionless experience. So, you can do what you do best - with us. THE TEAM The mission of the Customer Department is to deeply understand our customers, create programs and enablers to activate customer value, and advocate for the customer across our channels.

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