Sr. Manager, Category Management and Customer Shopper Insights

About the role

Lead the strategic development of Shopper Insights to drive short- and long-term growth across Revlon's Mass, Drug, and Food customers. Partner with customer, sales team, and HQ resources to add shopper insight to feed into the 3-year Joint Business Partnerships between Revlon and the Customer.

Responsibilities

• Acts as the Shopper insight lead for Revlon's family of hair care brands
• Leverages shopper insights to build and tell compelling stories aimed at influencing category and brand decisions
• Deliver best in class analytics and recommendations leveraging Retailer's Custom Shopper Data
• Collaborate with Customer and internal Insights teams
• Collect and organize disparate pieces of information into a clear and concise actionable business cases
• Expand the use of shopper insights throughout the organization
• Develop and present category growth opportunities to the assigned customer
• Make distribution, pricing, and promotional recommendations that achieve category and brand objectives
• Provide competitive market analysis work and bring recommendations to the Sales Leadership team
• Monitor marketplace trends and develop recommended strategies to address
• Play a lead role in building the annual business plan based upon analytical review of historical and competitive data and strategic direction for the brand and customer
• Work with Sales Leadership Team in supporting development annual growth targets

Requirements

• 5-7 years of progressive experience in Beauty Care/CPG/Retail
• Experience storytelling utilizing Walmart Luminate, CVS ExtraCare, Walgreens Gateway, Kroger 8451
• Strong analytical and storytelling skills
• Expert in Syndicated Data (IRI, Nielsen) and subsidiary tools within these data portfolios
• Experience customer loyalty databases
• Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
• #LI-CH2 #LI-Hybrid
• The base pay range for this position is $115,000.00 - $145,000.00 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
• Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.
• Applicant Privacy Notice
• Privacy policy - Revlon

Benefits

Additional Information

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand. Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more. We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers. We are Revlon, together, transforming beauty. This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days. This role is open to remote if located within one of the approved locations: Chicago, IL; Minneapolis, MN; Bentonville, AR

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