Associate Director, Channel Standards & Partnership (Hybrid - PA)

Responsibilities

• Manage Review Boards including content and standards reviewed: Media & Social Standards Review Team (MSRT) and Digital Channel Standards Review Team (DCSRT).
• Partnership Management (HCP and Consumer 3PV).
• Assist with the E2E standardization process.
• Define, document, and govern all standards, best practices, and playbooks for all digital channels (e.g., social media, audio, paid media, etc.).
• Act as the central point of contact and subject matter expert for all channel-specific inquiries, providing strategic guidance to internal teams and agencies.
• Innovation Channels & Creative Steward/SME (paid media channels) for Agile Teams.
• Act as the subject matter expert (SME) to review and validate content accuracy and relevance.
• Build, manage, and execute all activities related to the creation and launch of new social media profiles.
• Lead Media & Content Operations (Business Reviews, creative matrix, scorecards, establish efficient processes, etc.)
• Continuously evaluate emerging platforms, technologies, and trends to ensure our channel strategy remains innovative and effective.
• Develop and maintain strong relationships with key suppliers to ensure alignment with business objectives.
• Act as the primary point of contact for supplier-related inquiries and issues.
• Collaborate with internal stakeholders to define supplier partnership strategies that support overall business goals.
• Identify opportunities for innovation and improvement within the supplier base.
• Serve as a key liaison between Brand Marketing, Creative, Public Relations, Legal, Regulatory, and Analytics teams to ensure alignment and seamless execution of media and content initiatives.
• Monitor market trends and changes that may impact supplier relationships.
• Facilitate communication between suppliers and internal teams to resolve issues and enhance collaboration.
• Utilize data analytics to drive decision-making and improve supplier management processes.
• Work with Agile / Marketing/Operations leadership to ensure the Partnerships resources are effectively supporting the needs of the team.
• Consult on governance model and continue to provide objective feedback and identify areas of improvement.
• Required Education: Bachelors Degree
• Required Qualifications:
• Minimum of 5 years of experience in digital marketing, media, or content management.
• Solid understanding of creative agency roles and structure.
• Strong problem-solving skills, negotiation skills, and business acumen.
• Strong analytical skills and experience with data-driven decision-making.
• Strong Communication skills, oral and written: Advanced ability to express oneself and provide information effectively and in a succinct manner.
• Leadership: Demonstrated skills applying approaches, tools, and techniques to gain the cooperation and support of others; ability to lead by example and foster collaborative relationships.
• Collaboration: Ability to partner well with others and collaborate across various parts of the organization as well as with external suppliers/agencies.
• Influencing: Advanced ability to influence and impact decisions across various levels within and outside the organization.
• Planning, Tactical and Strategic: Advanced project planning and project management experience, including the ability to contribute to short term operational planning, tactical (1-2 years) planning, and strategic (3-5 years) planning, in support of the overall business plan.
• Ability to work at the North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week.
• Travel: ~10%

Requirements

• Prior expe

Benefits

Additional Information

Job Description We are seeking an experienced and strategic Associate Director, Channel Standards & Partnership (Media & Content) to join our team. In this role, you will be responsible for developing and managing relationships with key suppliers, ensuring alignment with our organizational goals, and driving value through effective partnership strategies. You will work closely with cross-functional teams to optimize supplier performance, mitigate risks, and enhance collaboration. The ideal candidate will be a subject matter expert in digital media, content ecosystems, and partnership development. You will be responsible for establishing and enforcing channel-specific standards, optimizing our content for various platforms, and forging strategic media partnerships that extend our brand's reach and impact. This position requires a blend of creative vision and strong relationship management skills to lead cross-functional initiatives and deliver measurable results in a dynamic digital landscape. As the Associate Director, you will collaborate closely with Marketing, Creative, Analytics, and external partners to build a cohesive and high-performing content and media framework. Your leadership will be instrumental in elevating our brand presence, fostering innovation in our media practices, and ensuring our content resonates powerfully with our target audiences.

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