Sr. Product Marketing Manager, WorldWide Returns & ReCommerce

About the role

The WWRR Seller Services team builds the products and experiences that help Amazon sellers recover value from returned inventory. We own Grade & Resell, Refurbishment, Liquidation, Returnless Refunds, and Selling Partner Managed Grading programs that collectively represent millions in seller cost-reduction opportunity. Our mission is to transform returns from a costly burden into an intelligent recovery system. We're a cross-functional team of product managers, engineers, and marketers working to increase seller adoption, build trust through transparency, and deliver measurable financial value to hundreds of thousands of FBA sellers worldwide.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Additional Information

WorldWide Returns & ReCommerce (WWRR) is seeking a Product Marketing Manager to drive seller awareness, understanding, and adoption of Amazon's recovery programs , including Grade & Resell (G&R), Refurbishment, Liquidation, and Selling Partner Managed Grading (SPMG). You will own the end-to-end go-to-market strategy for recovery programs across the seller lifecycle - from awareness through enrollment, activation, and ongoing engagement. You'll craft messaging that makes complex fee structures and recovery economics intuitive, develop campaigns that reach sellers across channels (email, Seller Central, social media, events, AI assistants), and build measurement frameworks that tie marketing activity to enrollment conversion and seller cost improvement. Key job responsibilities - Strategy & Execution Own GTM planning for recovery program launches, expansions, and fee changes for different seller segments - Seller Insights & Messaging Translate complex recovery economics into clear, compelling value propositions sellers can act on Conduct seller research (surveys, interviews, VoS program) to understand awareness gaps, enrollment barriers, and perception of value - Adoption & Conversion Own the awareness-to-enrollment funnel: define metrics, identify drop-off points, and implement experiments to improve conversion at each stage Develop a White Glove marketing toolkit for Account Managers engaging the high-opportunity sellers - Measurement & Optimization Establish channel attribution: which touchpoints drive enrollment conversion? Track campaign performance against adoption, activation, and retention metrics - Cross-Functional Collaboration Own the seller outreach strategy and align with business team on adoption goals. Partner with Product teams to optimize enrollment UX, in-product nudges, and recommendation placements (R&R Central, Amelia, homepage cards) A day in the life Your day blends strategy with execution. You might spend the morning analyzing which seller segments are underperforming on enrollment and why, then shift to partnering with product teams on messaging for an upcoming program launch. Afternoons could involve crafting content that makes complex recovery economics feel simple, reviewing campaign results, or preparing materials for an upcoming seller event. You'll regularly connect with Account Managers, product managers, and cross-functional partners to ensure what we build and what we say to sellers are aligned.

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