Industry Marketing Director, Financial Services

Responsibilities

• Develop bold, differentiated industry thought leadership :
• Own the annual messaging architecture for the financial services verticals-private capital markets, investment banking and advisory, and real assets -defining the strategic themes that connect industry challenges to Intapp's differentiated value and drive one coordinated story across all channels.
• Develop keynote content and secure speaking opportunities for you and Intapp senior SMEs at marquee industry events to establish Intapp's thought leadership position.
• Partner with PR team to amplify Intapp's voice across private capital, investment banking, and real assets , building relationships with analysts, media, and industry influencers to validate our differentiation and elevate market perception .
• Partner with demand gen/ growth marketing to activate industry ABM campaigns to drive customer engagement and sales growth
• Lead the Financial Services GTM positioning and execution to grow the business :
• Partner with Solution Product Marketers to create unified portfolio messaging for private capital , investment banking, and real assets buyers , ensuring a cohesive story rather than disconnected product narratives.
• Orchestrate cross-functional execution: partner with Industry Principals to co-create authoritative content, Field & Event Marketing to execute industry moments, Demand Generation to activate ABM campaigns, and Sales Enablement to equip the field with best-in-class collateral and training.
• Support GTM planning for product launches at the industry level, translating platform capabilities into vertical-specific value propositions for private capital markets, investment banking and advisory, and real assets .
• Support competitive intelligence and win/loss analysis to inform positioning, GTM strategy, and product roadmap priorities.
• Track performance using leading indicators (content consumption, event engagement), middle-funnel metrics (share of voice, analyst perception , target account engagement), and lagging indicators (pipeline influenced, win rate correlation, deal velocity).
• Engage directly in strategic deal pursuits ( 15 - 25 % of time):
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Benefits

Additional Information

Industry Marketing Director, Financial Services Position Overview We are looking for a dynamic leader to drive the GTM positioning , messaging , and thought leadership that will grow Intapp's Financial Services (FS) business-spanning private capital markets, investment banking and advisory, and real assets, with a primary focus on private capital markets . As Director of Financial Services Industry Marketing , you will develop compelling and prescriptive thought leadership, create industry GTM content/sales collateral, and provide strategic deal support for Intapp's largest client opportunities . You will partner with a diverse ecosystem-Industry Principals, Solution Product Marketers, Sales, Field Marketing, and Demand Generation- to build Intapp's FS value proposition and drive a coordinated go-to-market strategy. You will position the company as the trusted voice on the transformation of private capital markets and the broader financial services industry and a strategic partner for firms navigating AI adoption, deal origination and execution pressures, and the evolving business of private capital, investment banking, and real assets . This is a role for someone who enjoys building C-level relationships to help advise firm leaders on how to achieve success in their strategic transformation programs. This is a Director -level individual contributor role, ideal for an experienced product marketing leader who thrives on both strategy and execution . Reporting to the VP of Portfolio & Industry Marketing, you will own both the industry narrative and the hands-on execution that turns thought leadership into pipeline and revenue growth.

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