Growth Manager(Social Media + Community Management)

Responsibilities

• Social Media Strategy & Community Management
• Act as the primary Point of Contact (POC) for our social media agency, ensuring all deliverables align with brand KPIs.
• Oversee the execution of comprehensive social media campaigns specifically aimed at increasing engagement and scaling our global follower base.
• Provide data-driven insights to optimize campaign performance and brand visibility.
• Build active community platform for the players
• Cross-Functional Product Advocacy
• Serve as the central POC for all marketing functions, ensuring cohesive messaging across the organization.
• Regularly develop and publish high-impact featuring decks and pitch materials to drive game promotions and secure platform visibility.
• Translate product roadmaps, game features, and major "bold beat" events into effective marketing narratives.
• Collaborate with stakeholders to ensure the "Voice of Product" is accurately and persuasively communicated to the market.
• Influencer Relations & Content Co-Creation
• Identify and manage partnerships with influencers to drive authentic brand awareness.
• Facilitate the creation of engaging, high-impact content that resonates with diverse audience segments.
• Organic Growth & Retention Analysis
• Identify and execute organic growth levers to drive sustainable user acquisition; collaborate closely with central ASO, Partnerships, and Brand teams to continuously improve the organic health of the product.
• Develop and monitor retention tactics to increase user lifetime value (LTV) and community health in coordination with Lifecycle Marketing and Community Management teams.
• Market Intelligence & Customer Insights
• Capture the "Voice of the Customer" by monitoring community discussions, sentiment analysis, and structured surveys.
• Synthesize community feedback into actionable reports for the product and leadership teams.
• What You Bring :
• Industry Background: 3-5 years of proven experience within Consumer Tech sectors such as Gaming, Entertainment, E-commerce, or D2C.
• Professional Attributes: Must be highly energetic, hands-on, and capable of managing multiple stakeholders in a fast-paced environment.
• Social Media & community management Mastery: Demonstrated track record of executing social media campaigns that successfully boosted brand awareness and follower growth. Actively managing community discussions in Reddit and Discord is highly desirable.
• Influencer Experience: Direct experience working with influencers to create engaging, brand-aligned content. Experience in creating affiliate programs with creators highly desirable ( not mandatory)
• AI Tooling: Hands-on knowledge and active exposure to AI tools for video production and content automation highly desirable.
• Growth Fundamentals: Strong understanding of organic growth levers and retention tactics for user acquisition.
• Presentation Skills: Proficiency in creating and presenting high-stakes "featuring decks" and promotional materials.
• Global Exposure: Experience managing marketing campaigns or influencer relations on a global scale ( Highly desirable, not mandatory)
• What We Offer You :
• Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benef

Benefits

Additional Information

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times-connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™-plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation-and where you can take your career to the next level. Join us and be part of the play! Position Overview: We are seeking a dynamic and results-oriented Growth Manager, to spearhead our brand's community expansion and product communication strategy. This role is designed for a high-energy professional who excels at the intersection of social media, community strategy, product advocacy, user acquisition and retention strategies We are looking for a candidate with a "hands-on" approach who has successfully navigated the fast-paced environments of consumer tech, entertainment/gaming, or D2C /e-commerce industries.

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