Advertising Account Manager, SMB - Apps and Services

Responsibilities

• About the Team & Role:
• Client Relationship Management
• Act as the primary contact for a portfolio of SMB clients, ensuring 100% engagement quarterly. Build long-term relationships by understanding client goals, challenges, and key stakeholders.
• Educate clients on TikTok-specific trends and strategies to optimize platform usage.
• Account Growth and Retention
• Analyze Total Addressable Market (TAM) and TikTok's performance within broader marketing spend.
• Develop strategies to retain clients, reduce churn, and enhance platform dependency.
• Collaborate across teams to exchange insights and drive product enhancements.
• Identify and leverage upselling and cross-selling opportunities, including ad credits, measurement studies, and creative solutions.
• Maximize seasonal growth opportunities like product launches, end of year, etc.
• Performance Reporting and Analysis
• Forecast and size opportunities, developing strategies to meet goals. Conduct data-driven analysis to identify risks, trends, and growth opportunities.
• Track KPIs and deliver actionable insights to optimize campaign performance.
• Problem-Solving and Client Support
• Advocate for client needs and resolve issues efficiently.
• Collaborate with technical teams to troubleshoot and support client challenges.
• Set and manage clear client expectations with actionable solutions.

Requirements

• Experience in a digital advertising or ecommerce sales position
• Strong understanding of sales processes, including upselling, cross-selling, and negotiations.
• Familiarity with trends and brands within the advertising industry
• Exceptional communication skills, with the ability to clearly articulate complex solutions and drive client engagement.
• Data-driven mindset with the ability to analyze account performance, track KPIs, and develop actionable recommendations.
• Resourcefulness in addressing challenges and managing client expectations effectively.
• Thrive in a fast-paced environment, switching from strategic to operational mindset; ability to prioritize and synthesize a high volume of information
• Skilled in using internal tools to track progress, identify opportunities, and address concerns.
• Familiarity with external tools for TAM analysis and industry trend monitoring.
• Experience tracking interactions across communication platforms (Zoom, email, in-person engagements).

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Company Intel

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