Partner - Ecommerce Buying

About the role

About WPP Media WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Overview As the Digital Trading Lead for Flipkart and Myntra at Mindshare Fulcrum, you will lead the e-commerce media buying strategy and execution for Hindustan Unilever Limited (HUL). This is a partner-level role requiring a seasoned professional with deep expertise in marketplace media buying, performance marketing, and e-commerce strategy. You will be responsible for driving down CPMs, optimizing CPVs, and ensuring seamless collaboration between internal teams and external stakeholders. This role demands a strategic thinker with a hands-on approach to managing campaigns, negotiating with platforms, and delivering measurable results in a fast-paced, high-stakes environment. Scope of Work Strategy Development & Execution Develop and implement a comprehensive e-commerce media buying strategy for Flipkart and Myntra, aligned with HUL's business objectives. Identify growth opportunities within the e-commerce ecosystem and create tailored strategies to maximize visibility and efficiency. Marketplace Media Buying Lead the negotiation of paid media campaigns on Flipkart and Myntra, leveraging platform-specific ad tools. Optimize ad placements, pricing by placement, and targeting to achieve improved efficiency Stay updated on platform updates, new ad formats, and marketplace trends to identify innovative opportunities. Event negotiation & creation Negotiate for FK and Myntra calendarized events for maximizing SOV for our key brands Create events specifically for HUL brands to improve overall efficiency on FK and Myntra Stakeholder Collaboration Act as the primary point of contact for HUL's e-commerce team, ensuring alignment on goals, strategies, and performance metrics. Collaborate with internal teams, including creative, planning, analytics, and account management, to deliver cohesive and impactful partnership. Build strong relationships with Flipkart and Myntra account managers to secure favourable terms and access to beta opportunities. Industry Leadership Stay ahead of industry trends, emerging technologies, and marketplace innovations to position HUL as a leader in e-commerce media. Represent Mindshare Fulcrum in industry forums, sharing best practices and thought leadership in e-commerce media buying. Experience Requirements 10-12+ years of experience in e-commerce media buying, performance marketing, or digital advertising. Demonstrated success in managing large-scale campaigns on Flipkart, Myntra, or similar marketplaces. Experience working with FMCG brands or in a high-performance agency environment is a plus. Behavioural Traits Adaptability: Thrive in a fast-paced, performance-driven environment with rapidly changing priorities. Attention to Detail: Ensure precision in campaign execution, reporting, and budget management. Leadership: Inspire and mentor junior team members, fostering a culture of excellence and innovation. Key Performance Indicators (KPIs) for the Role To ensure clarity and measurable success for the Digital Trading Head - Flipkart & Myntra (HUL Account) role, the following KPIs will be used to evaluate performance: Campaign Efficiency & ROI: Drive down CPMs across campaigns while maintaining or improving reach and engagement. Performance Metrics Impressions & Clicks: Deliver consistent growth in impressions and clicks across Flipkart and Myntra campaigns. Conversi

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