Senior Creative Strategist

About the role

Senior Creative Strategist UK/EU The Sr. Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges global creative output with the nuances of European consumer behaviour. This person excels at identifying what's working in the US market and translating it for UK and German/French audiences; while also building the infrastructure to test, learn and scale independently. This person is energized by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy. Success in this role looks like: Consistently identifying high-performing US creative and adapting it to drive customer acquisition and revenue growth in UK & DE/FR markets Owning the experimentation framework that enables the EU/UK team to move fast, document learnings, and scale winners while maintaining strong alignment with brand identity Serving as the primary creative liaison between UK & DE/FR market needs and the US creative and production teams Improving win rates and spend efficiency through a rigorous, data-backed testing cadence Acting as a strategic partner to the Director of Paid Social UK & DE/FR and cross-functional brand, design, and marketing teams Leveraging data to inform strategic direction This role is critical to establishing Paid Social as a core growth engine in the UK, Germany and France.

Responsibilities

• Creative Adaptation & Briefing
• Audit US creative performance regularly to identify high-potential concepts for UK & DE/FR adaptation
• Brief the US creative team on market-specific adaptation needs; adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences
• Commission net-new creative concepts where US assets are insufficient or market-specific angles are required
• Write clear, detailed high converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded
• Ensure all adapted and net-new creative aligns with brand identity while resonating locally
• Provide strategic feedback to designers and execute on feedback from leadership
• Experimentation & Performance
• Build and own a structured experimentation framework for UK & DE/FR paid social; covering hypothesis formation, test design, documentation, and results reporting
• Prioritise and manage a live test pipeline across Meta (and other channels) to continuously improve creative performance
• Analyse performance data in Meta Ads Manager, TikTok Ads Manager, and Looker; translate findings into clear strategic recommendations
• Conduct consumer, competitor, and trend research specific to UK & DE/FR markets to inform creative direction
• Identify winning patterns and codify them into repeatable brief templates and creative playbooks
• Cross-functional Collaboration
• Serve as the EU/UK creative point

Additional Information

ABOUT QUINCE Founded in 2018, Quince was built to challenge the idea that nice things have to cost a lot. Our mission is simple: to make really high quality essentials for really low prices, produced fairly and sustainably. We believe everyone deserves exceptional craftsmanship and timeless design without the traditional markups. Quince is a direct-to-consumer (DTC) model that cuts out middlemen and leverages just-in-time manufacturing to minimize waste and maximize value. Quince is a tech company disrupting the retail industry by putting AI, analytics and automation at the center of everything we do. Our unwavering commitment to excellence and company values guide our teams and actions: Customer First : We prioritize customer satisfaction in every decision. High Quality : True quality means premium materials and rigorous production standards you can feel good about. Essential Design : We focus on timeless, functional essentials instead of chasing trends. Always a Better Deal : Innovation and transparency ensure value for both customers and partners. Social & Environmental Responsibility : We commit to sustainable materials, ethical production, and fair wages. Quince partners with world-class manufacturers across the globe and serves millions of customers. With strong investor backing and a focus on sustainable growth, we are a company that is rapidly scaling while maintaining a commitment to quality, simplicity, and radical price transparency. OUR TEAM AND SUCCESS At Quince, you will be part of a high-performing team that is redefining what quality, value, and sustainability mean in modern retail. We are a destination for builders, innovators, and operators to come together and challenge the status quo. Our collective ambition is bold. We are creating an entirely new category and customer experience - one that democratizes luxury and provides high quality products at radically low prices. That mission demands a world-class team committed to excellence. If you are motivated by impact, growth, and purpose, you will find a strong sense of belonging at Quince.

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