National Media Network Manager

About the role

CONTENT STRATEGY & STORYTELLING LEADERSHIP Develops, executes and monitors the country's strategic media direction. Drives ongoing creative ideation with global and local teams. Identifies, creates and produces "beyond the ordinary" content and media experiences. Leads the end-to-end content production process. Ensures alignment with global audience and media strategies. CREATOR, INFLUENCER & PARTNERSHIP MANAGEMENT Develops creator collaborations and influencer partnerships. Builds and manages a strong network of production companies, creators and creative talent. Establishes strategic media, publishing and third-party distribution partnerships. Leads and manages agencies, production partners, creator partners and media stakeholders. AUDIENCE DEVELOPMENT & CHANNEL STRATEGY Defines the strategic role of owned, earned and shared channels. Drives audience engagement initiatives. Adapts and develops hyper-local relevant plans. Understands local consumer behavior, media consumption habits and creator ecosystems. DATA, INSIGHTS & PERFORMANCE OPTIMIZATION Leverages audience insights, social listening and content analytics. Uses audience intelligence and performance analytics to optimize storytelling and distribution. Establishes and tracks KPIs for content, audience growth, creators, earned media and engagement. Maximizes effectiveness and measurable business impact. EXPERTISE & MARKET KNOWLEDGE Demonstrates deep understanding of Red Bull's products and target audiences. Maintains strong knowledge of the digital media landscape. Possesses a robust network across creators, influencers, production partners and media stakeholders. Understands how to develop, produce and distribute content at scale 5+ years of experience in content production, media, communications, creator marketing, entertainment or audience development. Proven experience leading large-scale content productions from concept development through execution and distribution. Strong understanding of creator marketing, influencer ecosystems and emerging audience behaviors. Experience working with media executives, publishers and distribution partners on content amplification strategies. Strong understanding of audience analytics, social listening and performance measurement. Demonstrated success in building audience engagement through content, creators and earned media strategies. Strong editorial instinct, storytelling capabilities and content judgment. Established network across production companies, creators, publishers, media organizations and cultural communities. Strong project management and stakeholder management skills. Understands the strengths and weaknesses of different platforms and knows how to use it. Entrepreneurial mindset with the ability to identify opportunities and transform them into impactful media initiatives. An agile, collaborative leader who knows how to get the work done and inspire others around them. We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.

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