Sr. Specialist, Marketing Technology

Responsibilities

• Platform Administration and Optimization
• Administer and optimize Marketo Engage, including Smart Campaigns, lead scoring, lifecycle management, segmentation, and database governance
• Manage audience creation, data schemas, and segment activation within Adobe Experience Platform (AEP) Real-Time CDP
• Design and maintain customer journeys in Adobe Journey Optimizer (AJO), ensuring consistent and personalized cross-channel experiences
• Oversee content components, templates, and digital asset management within Adobe Experience Manager (AEM)
• Data Strategy and Integrations
• Architect and maintain end-to-end data flows across CRM, CDP, marketing automation, and analytics platforms
• Enforce data quality standards, identity resolution, and consent management within AEP
• Manage Marketo to CRM bi-directional sync, Adobe Experience Cloud connectors, and third-party platform integrations
• Apply ETL (Extract, Transform, Load) concepts and integration patterns to support reliable, scalable data pipelines across the MarTech stack
• Campaign Execution and Digital Marketing
• Partner with Campaign teams to plan and execute multi-channel programs across email, nurture, events, and paid media
• Build and optimize automated programs that reduce manual effort and improve campaign velocity and consistency
• Apply email marketing best practices including deliverability, SPF/DKIM/DMARC configuration, IP warming, dynamic personalization, and A/B testing
• Monitor and report on platform and campaign performance, surfacing insights to guide continuous optimization
• Governance, Compliance, and Operations
• Implement and maintain governance frameworks ensuring compliance with GDPR, CASL, CAN SPAM, and CCPA regulations
• Produce and maintain platform documentation, operational runbooks, and change management processes
• Develop and manage subscription and consent programs across all marketing channels and platforms
• Support platform upgrades, sandbox testing, and feature rollouts across the Adobe ecosystem
• 5 to 8 years of progressive experience in marketing technology or marketing operations
• Working knowledge of AJO journey design, channel configuration, and campaign management
• Minimum 3 years in a B2B enterprise tech environment managing complex, multi-platform MarTech ecosystems
• Familiarity with AEM content management, component authoring, and DAM workflows
• Proven expertise in Marketo Engage administration across the full platform capability set
• CRM integration experience
• Hands-on experience with AEP: data ingestion, Real-Time CDP, identity resolution, and audience activation
• Demonstrated track record implementing data governance and regulatory compliance programs
• Technical Skills
• Marketo Engage: Email 2.0, Dynamic Content, Tokens, Snippets, Velocity Scripting
• RESTful API integrations and webhook configuration
• AEP, AJO, AEM, Adobe Analytics, Customer Journey Analytics and more
• SQL or equivalent query language for data analysis and validation (must have)
• HTML and CSS for email template and landing page development
• JavaScript for tracking, form behavior, and API-based integrations
• Working knowledge of AI and automation tools applied to marketing workflows
• Preferred Education and Certifications
• Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or equivalent experience
• Marketo Certified Solutions Architect | Adobe AEP, AJO, or AEM Certifications | ITIL or Agile/Scrum certification
• Beyond technical qualifications, the ideal candidate will demonstrate the following competencies:
• Strategic thinker who translates platform and data decisions into pipeline impact and revenue outcomes
• Effective communicator who bridges technical complexity and business requirements across both marketing and engineering stakeholders
• Applies an automation-first mindset, consistently designing scalable, repeatable processes that reduce manual effort and increase operational efficiency
• Customer-focused approac

Additional Information

We are seeking an experienced and strategic Sr. Specialist, Marketing Technology to join our Global Marketing Technology team. This role is designed for a well-rounded professional who combines deep technical expertise across the Adobe Experience Cloud with a strong foundation in digital marketing, data strategy, and marketing operations. The successful candidate will bring hands-on proficiency across Marketo Engage, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Experience Manager (AEM), and more while demonstrating the strategic mindset to connect platform decisions to measurable business outcomes. You will operate at the intersection of technology and marketing, partnering with Campaign, Product, Architecture, and Operations teams to deliver a scalable, compliant, and high-performing MarTech ecosystem. This position is ideal for a practitioner who thinks strategically, operates with an automation-first mindset, and actively leverages AI to drive efficiency, personalization, and marketing impact at scale.

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