SDR Coach and Trainer

About the role

The Sales Enablement team exists to make our sales team's lives easier. As SumUp's SDR function continues to scale across Spain and Italy, we're building the coaching infrastructure that will help that growth stick. This role sits at the heart of that shift: moving the SDR team away from volume-led activity toward higher-quality prospecting, stronger discovery, and higher-value merchant acquisition. If you're someone who gets genuine satisfaction from watching others improve and can turn sales experience into practical, performance-changing coaching, this is a role worth paying attention to. Check out our Barcelona office

Responsibilities

• Own SDR new hire onboarding, role-play capability, and ongoing skills development across reps located in Barcelona and Milan but serving a variety of European markets and languages.
• Build and maintain structured coaching frameworks, scorecards, and feedback loops in partnership with SDR Team Leads
• Use call recordings, role plays, and performance data to identify development needs and deliver targeted coaching on call quality, discovery, objection handling, and ICP focus
• Configure and manage AI role-play tools to scale multilingual practice and produce consistent, actionable feedback across markets
• Capture what high performance looks like, industry tips, and document best practice from top SDRs, and translate performance trends into training that moves the needle
• You'll be great for this role if you...
• Have experience in B2B SaaS SDR, BDR, Inside Sales, or Sales Training, with a strong understanding of outbound sales, discovery, objection handling, and qualification
• Have the ability to coach using call recordings, role plays, scorecards, and performance data to drive measurable improvement
• Are comfortable building onboarding programmes, workshops, and practice sessions from scratch in an ambiguous, fast-paced environment
• Have a strong coaching mindset: listen well, diagnose quickly, give practical feedback, and build trust with both reps and managers
• Have fluency in at least one core EU language alongside English (e.g. think French, German, Italian), with experience supporting multilingual and multi-market sales teams
• Why you should join SumUp
• 🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Barcelona office. This involves an office-first setup
• 🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• 🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• 📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
• 🏖 Generous time off: enjoy 23 days of paid leave plus public holidays and special leave days
• 🥗 Subsidised restaurant tickets (Edenred) and office breakfast on Mondays
• 🌴 Break4me: 1-month sabbatical after 3 years of service
• 🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team
• About SumUp
• Be empowered to do more of what matters.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
• Job Application Tip
• We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don

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