SEO Lead (Malaysia)

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Join the team redefining how the world experiences design. Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Malaysia so we can best support our teams and keep collaboration flowing. This role is a 12-month engagement, working 40 hours per week. What you'd be doing in this role As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. You'll lead Canva's SEO growth in Malaysia - defining, executing, and scaling a strategy that reflects the unique realities of your market. This isn't about following a global playbook; it's about building one for your market. You'll own the end-to-end SEO strategy across technical, content, and authority-building pillars - verifying the opportunity, prioritizing what matters, and delivering measurable growth in sessions, signups, and engagement. You'll be supported by a global network of experts - Regional SEO Leads, Technical SEOs, Product Managers, and Content Specialists - and have access to Canva's proprietary SEO platforms and best-in-class third-party tools. You'll also collaborate closely with your International SEO Strategist, who provides regional capability leadership, coaching, and alignment across markets. At the moment, this role is focused on: Strategic SEO Leadership Lead the end-to-end SEO strategy for Malaysia, spanning technical, content, and authority pillars - and lead at every level from day one. Before your team is built, you are already leading: shaping the SEO roadmap, influencing stakeholders, and driving decisions. Leadership is a behavior, not a function of headcount. Translate market insights into a focused, high-impact roadmap aligned with Canva's international growth goals. Always communicate your local work in terms of Canva's broader International and growth priorities - not just country-level KPIs. Continuously evaluate market performance, adapt to shifts in user behavior, and prioritize the highest-ROI initiatives. Represent SEO as a strategic function - not an execution layer - in country planning discussions. Contribute actively to the global SEO growth engine by sharing learnings, frameworks, and precedents that scale beyond your market. Never pause because of a blocker. If a resource isn't available, a process isn't working, or a dependency is slow - find another path. Collaborate with the right people to unblock it yourself. Great SEO Country Leads find a way, always. Build systems, playbooks, and ways of working that reduce dependency on you personally. Your goal is a market that runs autonomously - where the methodology is owned by the team, self-improving over time, and doesn't stall when you're not in the room. Team Building & Capability Development Define clear goals, rituals, and development plans to grow your team's autonomy and impact. Foster a culture of ownership, curiosity, open communication and experimentation Market Expertise & Competitive Intelligence Become Canva's definitive expert on Malaysia's search landscape - platforms, user intent, competitors, and trends. Continuously analyze search behavior, market signals, and competitive activity to uncover new opportunities and influence Malaysia roadmap. Validate local hypotheses through data and user insights, ensuring every initiative has measurable rationale. Content & Localisation Strategy Partner with localisation and design teams to deliver high-quality, locally relevant content that resonates with your market's culture and search behavior. Prioritize and optimize high-impact categories, combining English-to-local localisation with bespoke content creation. Collaborate with central teams to leverage scalable systems (creator templates, internal linking, AI tools) while tailoring them for local impact. Technical Excellence & Link Building Maintain strong technical foundations: site speed, indexation, structured data, hreflang implementation, and mobile optimisation. Partner with the i18n Technical SEO Specialist to identify and address localized technical needs. Define and oversee link-building goals and tactics, using outreach specialists and local partnerships to improve authority signals. Performance Analytics & Reporting Develop country-specific KPIs aligned with both SEO and country business goals. Monitor and analyse performance across all key metrics - sessions, signups, returning users, and visibility. Communicate results and learnings transparen

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