Global OH CBIA Manager

About the role

As the Global O ral H ealth CBIA Manager (Consumer, Business, Insights & Analytics) , you are responsible for contributing to brand strategy and driving business growth by providing deep understanding of consumers, experts, markets, and competitive landscapes. Through synthesizing diverse data sources and partnering with cross-functional teams, you turn insights into actionable recommendations, inform global innovation pipelines, and develop compelling brand narratives and creative strategies. Your work ensures consumer perspectives are embedded in every stage of the brand's lifecycle, guiding decision-making, inspiring impactful marketing, and supporting the continuous measurement and optimisation of brand performance on a global scale. This role sits within the Global O ral H ealth CBIA Team and reports directly to the Global O ral H ealth CBIA Director. You will be part of a team of six dedicated Oral Health Insight & Analytics managers .

Responsibilities

• Work with the cross-functional brand team to create a learning and insights roadmap & identify Oral Health brand growth opportunities and strategies
• Lead the development and delivery of global consumer, expert, market, and competitive insights to inform where to compete and how to win opportunities
• Contribute to key brand foundations, incl. brand purpose, positioning, architecture and brand language, building an effective and agile learning toolkit.
• Ensure global creative executions are grounded in data, culturally relevant across markets, and aligned with brand purpose and positioning to drive emotional connection and commercial impact.
• Act as the first point of contact for Stage Gate proposal support, providing robust data on consumer needs, market potential, competitor performance, ensuring robust evaluation of innovation opportunities and enabling successful commercial launch
• Develop and manage robust tracking and learning frameworks to measure brand health, campaign effectiveness, and innovation performance.
• Design, commission, and manage primary and secondary market research projects, ensuring methodological rigour and business relevance
• Manage Global Brand Insight B udget to ensure maximum efficiency of spend
• Translate complex data and analytical findings into clear, compelling, and actionable story-telling narratives
• Proactively collect feedback on insights provided, ensuring an iterative process to make sure all insights are relevant and trusted
• Be the business partner for relevant OH Global Brand Team, educate teams on shape of future demand, fostering a future-oriented mindset to drive brand growth
• Contribute to the Global Oral Health CBIA Growth Team, elevating the impact of CBIA in Brand Strategy
• Why you?

Requirements

• 7 years + experience in G lobal FMCG Insights & analytics roles focused on foundational consumer learnings and developing strong brand foundations and winning creative campaigns and innovations.
• Prior experience of Personal Care/Health Care categories favourable
• Hands-on experience with relevant consumer learning and testing methodologies (particularly comms , innovation & design testing) and a track record of successful experimentation and implementation of new, innovative tools & approaches .
• Strong business acumen with proven history of translating findings into actionable recommendations with business value attached to them
• Ability to work independently in a high paced, highly-matrixed organization and deliver multiple priorities under tight timelines with rigor and quality. Has strong planning & organisation skills.
• Familiarity with statistical software (e.g. SPSS, R, Python) or data visuali

Benefits

Additional Information

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

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