Assortment Growth Strategist, Shop Tab - TikTok Shop (Malaysia)

About the role

TikTok Shop is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation Part of the Global e-Commerce team, we are looking for talent to drive the growth for TikTok Shop Tab. It serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

Responsibilities

• Assortment Strategy: Develop deep qualitative and quantitative data research on both internal platform traffic funnel and competitor trending, form overall assortment strategy, underlying segmentation and identify demand-supply gap
• Assortment Acquisition & Incubation: Define prioritised target for Acquisition team across categories along with seller incentive pkg, define mechanism to incubate and grow key seller
• Assortment Platform Efficiency: Work with platform operation team across channels, campaign, search and feed operation team to further grow the target merchant and assortment's control share against competitor
• Partner with regional product & tech teams across domains to create scalable processes with technology as backbone

Requirements

• Minimum Qualification(s)
• Bachelor's Degree in any related major.
• Experience in working with cross-category, cross-platform channels, cross-functions and cross-product domain team, influencing teams towards a common goal for assortment growth
• Structured thinking and hypothesis-driven approach. Possesses a high degree of comfort with numbers and the capability to make decisions based on both intuition and data
• A versatile learner with the ability to thrive in ambiguous situations. A resourceful problem solver, able to work effectively in an independent, structured and goal-oriented manner
• Outstanding communication skills both verbally and in writing to articulate a business strategy and resource requirements, and strong listening skills
• Preferred Qualification(s)
• Past relevant eCommerce experience on assortment strategy and driving the end-to-end life cycle of acquisition to incubation to scalable growth in one or more categories; defined assortment and seller segmentation, seller acquisition incentives, seller incubation mechanism, seller growth boosting

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