Marketing Automation, Senior

About the role

Senior marketing automation role requiring deep Marketo and Salesforce expertise, strong strategic insights and the ability to operate independently in a complex, multi-vertical B2B environment. The Business Context Blackbaud is a leading cloud software provider for the social good sector (nonprofits, education, healthcare, and foundations). Marketing spans multiple verticals and product lines, each supported by dedicated demand marketing teams and campaigns.

Responsibilities

• Campaign Operations & Brief Translation: Translate campaign briefs into execution-ready specifications (Marketo, Salesforce, audience, and tracking) & lead end-to-end campaign orchestration including tracking, events/webinars, and seamless stakeholder-to-production delivery.
• Marketo Program Build & Automation: Architect and execute scalable Marketo programs (nurture, engagement, testing) with advanced segmentation & drive platform excellence through reusable assets, governance, and lifecycle optimisation.
• Salesforce CRM, Campaign Setup & Attribution: Lead Salesforce campaign architecture and attribution frameworks & ensure robust Marketo-Salesforce integration with accurate data flow, routing, and reporting integrity.
• QA, Standards & Release Readiness: Own QA and release governance ensuring build accuracy across logic, tracking, and data flows & drive continuous improvement by eliminating defects and strengthening standards.
• Reporting, Diagnostics & Optimisation: Diagnose campaign performance issues across tracking, volumes, and attribution & deliver data-driven insights to optimise targeting, messaging, and conversion outcomes.
• Stakeholder Partnership & Enablement: Act as a strategic advisor to global stakeholders providing clear direction, trade-offs, and execution clarity & elevate team capability through best practices, coaching, and complex build support.

Requirements

• Expert hands-on Marketo experience building complex programs (nurture, triggers, segmentation, tokens/templates) with strong operational discipline.
• Strong Salesforce Campaign management capability (hierarchies, naming standards, member statuses) and understanding of campaign attribution impacts.
• Proven ability to translate briefs into build-ready specifications and lead stakeholders through trade-offs and clarifications.
• Clear written and verbal communication; able to ask the right questions and document requirements succinctly.
• Strong analytical mindset: comfortable diagnosing performance, tracking and attribution issues across platforms.
• Organised and detail-oriented; able to manage multiple campaign workstreams without losing governance or quality.
• Comfort operating in a matrixed, global environment with US-based stakeholders and time-zone overlap.
• Familiarity with common campaign stack components (web forms/landing pages, webinar/event platforms, UTM governance, and reporting tools).
• Experience with additional tools (e.g., Demandbase, Gong/Salesloft or similar, Goldcast or similar webinar and virtual event platforms, Swoogo, Qualified, Adobe Analytics/GA); Marketo + Salesforce depth is essential.
• 7+ years in marketing automation / campaign operations, including ownership of complex B2B campaign builds and governance.
• Marketo certification(s) and/or Salesforce certification(s) preferred (not required if experience is clearly demonstrated).
• Stay up to date on everything Blackbaud, follow us on Linkedin , X , Instagram , Facebook and YouTube
• Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

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