Product Marketing Manager

About the role

About DemandTec DemandTec is the Commercial Trade Intelligence platform built for the retail industry. We connect pricing, promotions, markdowns, and trade funds in a single demand science platform, giving retailers and CPG brands the connected intelligence to drive margin, grow commercial relationships, and win at shelf. With 25+ years of retail expertise, a network of 7,800+ CPG suppliers, and 120+ retail banners on the platform, we provide the category depth and network scale that no point solution can match. Backed by Longshore Capital, we are in an accelerated growth phase, launching new capabilities, expanding globally, and building the team to match our ambition. About the Role The Product Marketing Manager is one of the most critical hires on DemandTec's marketing team. This role owns how the market understands, evaluates, and buys the DemandTec platform, building the positioning, sales enablement, and go-to-market infrastructure that enables the commercial team to compete and win. DemandTec is establishing a new category, Commercial Trade Intelligence, with two connected platform suites: Revenue Optimization (pricing, promotions, markdowns) and Trade Intelligence (CPG collaboration, co-planning, and trade fund management). The PMM owns the market story for both suites, with real autonomy to shape how this category is defined and communicated. Retail and CPG decision-makers are sophisticated buyers operating under real margin pressure. The right candidate will know how to build messaging that earns credibility with that audience and how to create sales tools that actually get used in the field. What You'll Own Foundation Workstream (First 90-Day Priority) Own the Foundation workstream that gates every other commercial motion: demo videos, a full suite-level and module-level sales kit, and an ROI calculator covering both Revenue Optimization and Trade Intelligence independently and as a combined platform. These assets are the prerequisite to effective demand generation, ABM, and sales motion. Positioning and Messaging Own platform-level positioning and messaging for DemandTec's Revenue Optimization and Trade Intelligence suites. Develop segment-specific value propositions for enterprise retail, mid-market retail, and CPG audiences, including distinct executive buyer and day-to-day user messaging. Translate platform capabilities into business outcomes that resonate with category managers, VP Merchants, and CPG Trade Marketing leaders. Ensure consistent, high-quality messaging across all buyer-facing channels: campaigns, website, events, and sales materials. Continuously refine positioning based on market feedback, win/loss analysis, and competitive dynamics. Go-to-Market and Product Launches Partner with Product leadership on quarterly release planning and GTM strategy for new capabilities. Lead launch packages for new features and modules: messaging, product briefs, sales enablement, and campaign inputs. Drive cross-functional alignment across Product, Sales, Customer Success, and Marketing to execute launches effectively. Build and own repeatable GTM processes for bringing new capabilities to market on a quarterly release cadence. Sales Enablement Develop and maintain the core sales toolkit: pitch decks, solution briefs, competitive battlecards, demo narratives, and objection-handling guides. Partner directly with Sales to understand field feedback, competitive pressures, and content gaps, and close them fast. Create persona-specific tools that support complex, multi-stakeholder buying committees. Establish a feedback loop with Sales to continuously improve the effectiveness of enablement materials. Market and Competitive Intelligence Build and maintain deep understanding of the retail and CPG technology market: buyer priorities, industry trends, and competitive positioning. Lead win/loss analysis and translate findings into actionable messaging and enablement updates. Own and evolve Ideal Customer Profiles in partnership with Sales and GTM leadership. Monitor competitive moves across RELEX, Revionics/Aptos, Cognira, Blue Yonder, and emerging entrants. Maintain current battlecards for each. Analyst Relations Support Develop product narratives, market context, and evidence packages for analyst briefings with Gartner, Forrester, IDC, and QKS. Partner with the SVP to build DemandTec's analyst engagement program and ensure consistent representation of the platform story across coverage. Campaign and Website Collaboration Provide messaging frameworks, use cases, proof points, and audience insights that strengthen demand generation campaign performance. Own product and solution page content across DemandTec's key digital properties. Qualifications 4 to 6 years of experience in product marketing with a focus on B2B SaaS or enterprise technology. Demonstrated ability to own positioning and messaging for complex, multi-module products across multiple buyer segments. Proven track record developing sales enabl

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