Funnel Optimization Specialist - Acquisition - Home'Bank App @ING Bank

External

Ing · Expo Business Park

Full-timeHybrid3w ago

A/B TestingCross-functional CollaborationStakeholder Management

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About the role

You will be part of the Acquisition & Growth ecosystem , working at the intersection of: Mobile (Home'Bank app); Digital Marketing & Performance; Product & Engineering; UX/UI & Customer Experience; Data & Analytics; We work in a highly collaborative, cross-functional setup, where: Decisions are driven by data and experimentation; Teams operate in a test & learn mindset; Impact is measured through conversion, activation and engagement KPIs; The environment is: Fast-paced and outcome-oriented; Focused on continuous improvement and scaling what works; Open to innovation, automation and AI-driven capabilities; What success looks like (first 6-12 months) This person is expected to grow onboarding funnel CVR with 10pp; This person is expected to fix top 5 qualitative painpoints from clients related to the onboarding flow; Your day-to-day Funnel analysis & optimization Analyze the end-to-end mobile acquisition funnel (install → onboarding → activation); Identify drop-offs, frictions and conversion gaps; Monitor KPIs such as CVR, activation rate and step-by-step performance; Experimentation & growth Design and drive A/B tests and experimentation initiatives; Translate insights into clear hypotheses and measurable improvements; Contribute to a continuous test → learn → scale loop; Customer journey & experience Optimize in-app onboarding flows, screens and interactions; Work closely with UX to improve clarity, simplicity and trust; Ensure a seamless transition from acquisition → activation → engagement; Cross-functional collaboration Partner with Product Owners, developers and marketers to implement improvements; Align funnel optimization with traffic quality and campaign strategy; Bridge business needs with technical execution; Data & performance tracking Build and maintain funnel dashboards and performance tracking; Ensure proper event tracking and measurement within the app; Provide insights and recommendations to stakeholders; What you bring to the team Experience & mindset Experience in funnel optimization, CRO, digital acquisition or product analytics; Strong understanding of mobile app journeys and user behavior; Mindset focused on conversion, performance and continuous improvement; Analytical skills Strong ability to interpret data and identify actionable insights; Experience with analytics tools (e.g. GA4/Adobe, MMP, Amplitude, etc.) is a plus; Comfortable working with KPIs, drop-offs and performance metrics; Experimentation & growth Hands-on experience with A/B testing and experimentation frameworks; Ability to define hypotheses, measure impact and scale results; Technical understanding Good understanding of app environments, tracking and implementation logic; Ability to collaborate effectively with engineering teams; Collaboration & communication Strong stakeholder management skills; Clear, structured and action-oriented communication; Ability to translate insights into business and product actions;

Benefits

Impactful work in a fun, inclusive and highly collaborative environment;Modern, open office spaces built for teamwork and creative work;Hybrid working model with flexibility baked in;Monthly benefit budget you can use your way;Extra paid vacation days based on total work experience;Continuous learning opportunities through ING Learning Centre, Udemy, Bookster, trainings and certifications;Internal mobility across ING worldwide, including short- and long-term international assignments;Opportunities to contribute to sustainability and CSR initiatives;Job Application Safety ReminderWe're seeing an increase in fraudulent job offers. To protect yourself, please:Apply only via official ING platforms . ING uses Workday as its recruitment system.Verify the sender's email - it should only come from @ing.com or @myworkday.com .Know that ING will never request payments or banking details during the recruitment process.How to applyClick "Apply" on our careers site and submit your application through Workday . We're excited to meet you!Discover ING Bank RomaniaING believes in a world whPaid time off

Additional Information

Mission Join us to transform how customers enter and activate their relationship with ING through the Home'Bank app . In this role, you will own the optimization of the end-to-end acquisition funnel within the mobile app , ensuring that every step - from install to activation - delivers a seamless, high-converting experience. You will directly impact conversion rates, customer activation and primary relationship growth , by identifying friction points and turning data into actionable improvements. This is a high-impact role at the core of our ambition to build a scalable acquisition flywheel , moving from campaign-driven growth to product-led, sustainable growth . If you are passionate about mobile journeys, experimentation and data-driven optimization , this role gives you the opportunity to shape one of ING's most critical growth engines.

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