Paid Acquisition Lead (m/f/d)

About the role

About Hilo by Aktiia High blood pressure is the world's most common disease, causing 18 million deaths each year. At Hilo by Aktiia, our vision is a world where no lives are lost or damaged from the effects of high blood pressure, and our mission is to build the technology that helps people control it. We are a venture-backed scale-up that has raised over $96M. Our technology, rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily life. It is CE Marked as a Class IIa medical device and was FDA-cleared in 2026 as the first cuffless OTC blood pressure monitor in the United States. We are remote-first, headquartered in Neuchâtel, Switzerland. Role Overview This is a high-impact growth role for a commercially minded performance marketing expert. You will own Hilo's paid acquisition engine across Meta, Google, and Amazon, managing an annual budget of approximately €7.8M with significant growth expected over the coming years. Today, we work with specialist agencies across our acquisition channels. Your role is not to execute every campaign yourself, but to own performance outcomes, challenge assumptions, improve measurement, and ensure every euro spent delivers maximum impact. We're looking for someone who combines strong business judgment with deep channel expertise and a passion for building smarter, AI-enabled ways of working. You should be equally comfortable discussing CAC models with Finance, creative performance with Brand, and channel strategy with agency partners. Location: Remote within Europe Travel: Quarterly team gatherings and occasional workshops Core Responsibilities Own Paid Acquisition Performance Own acquisition performance across Meta, Google, and Amazon Manage and challenge agency partners to deliver best-in-class outcomes Make investment decisions across channels based on data and business impact Own CPA, CAC, and acquisition efficiency targets Identify new growth opportunities and test emerging channels Build a Smarter Growth Engine Develop AI-powered workflows that improve reporting, planning, optimisation, and decision-making Automate repetitive processes wherever possible Continuously improve how the acquisition function operates and scales Strengthen Measurement & Experimentation Build and evolve attribution, measurement, and CAC models Establish frameworks for incrementality testing and experimentation Create clear reporting and decision-making mechanisms for commercial stakeholders Partner with Finance to improve visibility into marketing efficiency and growth economics Partner Across the Business Work closely with Brand to improve creative performance Partner with Analytics and Tracking teams to strengthen measurement Collaborate with Finance on forecasting, planning, and budget allocation Influence growth decisions across the wider business Essential Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business Deep expertise in Meta advertising and strong understanding of Google acquisition channels Experience managing substantial paid marketing budgets Proven ability to scale acquisition channels while improving efficiency Strong commercial and analytical thinking Experience managing external agencies and holding them accountable for results Practical experience using AI tools and workflows to improve marketing performance and productivity Comfortable operating in fast-moving, high-growth environments Nice to Have Amazon advertising experience Subscription or recurring revenue business experience Experience in healthcare, medtech, pharma, or other regulated industries Experience building incrementality testing frameworks Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools What Success Looks Like In Your First 30 Days Build a strong understanding of our acquisition ecosystem, measurement setup, and growth opportunities Establish trusted relationships with key stakeholders and agency partners Identify immediate opportunities to improve performance and efficiency Within Your First Year Deliver measurable improvements in acquisition efficiency Strengthen our measurement and experimentation capabilities Build scalable systems and AI-enabled workflows that increase team leverage Position the business to confidently scale acquisition investment What Makes You A Great Fit At Hilo by Aktiia, our values guide everything we do: Move the Needle - You focus on what truly drives impact for our customers and company. - You use data and clarity to guide your decisions and prioritise what matters most. - You push boundaries with bold, thoughtful innovation and hold yourself accountable for results. Move Fast, Learn, Refine - You work with urgency and purpose, balancing speed with high quality. - You treat mistakes as learning opportunities, experiment thou

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