Paid Media & Social Content Specialist

Responsibilities

• Plan, deliver and optimise paid advertising campaigns across Meta, Google Ads and other digital platforms.
• Create engaging organic social media content across Facebook, Instagram, LinkedIn and other channels.
• Manage content calendars supporting campaigns, Open Days, recruitment activity and seasonal events.
• Monitor campaign performance, analyse results and provide recommendations to improve ROI and lead generation.
• Visit nurseries to capture authentic content and build relationships with nursery teams.
• Develop and support a network of nursery content ambassadors across the Kindred group.
• Identify PR opportunities, local success stories and engaging content that showcases Kindred's family feel.
• Collaborate with Brand, Website & SEO and Marketing teams to deliver integrated digital campaigns.
• Ensure all content is on-brand, engaging and aligned with safeguarding and GDPR requirements.

Requirements

• Essential
• Minimum three years' experience in paid media, digital marketing, social media or content marketing.
• Relevant qualification in Digital Marketing, Marketing, Communications, Media or a related subject.
• Experience managing Meta Ads Manager, Google Ads and social media platforms.
• Strong understanding of paid advertising, audience targeting, optimisation and reporting.
• Excellent copywriting and content creation skills.
• Strong analytical skills with the ability to turn data into meaningful recommendations.
• Excellent organisational skills and the ability to manage multiple projects.
• Strong communication and relationship-building skills.
• A proactive, collaborative approach and commitment to Kindred's values.
• Desirable
• Professional certifications in paid advertising or digital marketing.
• Experience within early years, education, childcare or another family-focused sector.
• Experience creating content across multiple sites or locations.
• Knowledge of GDPR and safeguarding considerations within digital marketing.
• Why Join Kindred?
• At Kindred, we're more than a nursery group-we're a family.
• Remote working with occasional nursery visits.
• Career development and continuous learning opportunities.
• Opportunity to shape the digital presence of a growing national nursery group.
• Collaborative, supportive Marketing Team.
• Competitive salary and comprehensive benefits package.
• Join an award-winning organisation where over 91% of our team would recommend Kindred as a great place to work.
• Our Recruitment Process
• Interviews: Rolling Interviews
• Expected Start Date: ASAP
• Our recruitment process includes:
• Initial video interview.
• Second-stage interview, including a practical task or presentation.
• References and background checks completed in line with our Safer Recruitment Policy.
• Ready to Start Your Kindred Journey?
• Click the "Quick Apply" button and submit your CV together with a short cover letter explaining why you're interested in joining Kindred.
• We aim to respond to all applicants within 2-5 working days .
• Kindred is committed to safeguarding and promoting the welfare of children. Successful applicants will be subject to appropriate background checks in accordance with our Safer Recruitment Policy.

Benefits

Additional Information

Paid Media & Social Content Specialist Location: Remote (with occasional travel to nurseries) Contract Type: Full-time Contract Length: Permanent Salary: £35,000 per annum

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