Strategic Communications Specialist

About the role

Geotab ® is a global leader in IoT and connected transportation and certified "Great Place to Work™." We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab's open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we're looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it's like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram .

Responsibilities

• How you'll make an impact:
• Develop and execute communication initiatives that deliver impactful messaging to a diverse audience and advance Geotab's business growth objectives.
• Create content and storytelling strategy to support Geotab's overall media and thought leadership strategy, including media releases, social media, presentations and background research/data analysis.
• Manage the Geotab reporting program including media metrics, wire distribution, insights, and dashboards (CISION, Meltwater, Google Analytics, and others).
• Coordinate and own the strategy and logistics of campaigns, announcements, media briefings, press interactions and presence at strategic industry events.
• Build and manage relationships with journalists and external stakeholders to build reputation and create ongoing opportunities to tell Geotab's business story.
• Monitor and evaluate evolving media trends, tools, and technologies (including AI-driven solutions) and recommend improvements to elevate communications practices and impact.
• Conduct ongoing competitive analysis and benchmarking to inform strategic communications and social media strategy.
• What you'll bring to the role:
• 3-5 years of experience in corporate communications, technology communications, and/or agency experience.
• Proven experience in media relations, including building and managing networks of journalists, trade reporters, and social media influencers, with a focus on North America.
• Hands-on experience with media measurement and monitoring tools such as CISION, Meltwater, Google Analytics, and AI-driven solutions.
• Exceptional writing skills with the ability to create compelling content across multiple formats including media releases, social media, and presentations.
• Experience with strategic planning, annual plan development, and reporting on media and social media performance metrics.
• Bachelor's degree in

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