Senior Manager, Marketing Optimization, Consumer Solutions

About the role

The Senior Manager, Marketing Optimization, Consumer Solutions is responsible for leading Labcorp OnDemand's marketing data science and optimization strategy, with full ownership of cross-channel measurement, modeling, and performance insights. This role expands beyond optimization to build and operationalize data science models, establish measurement governance, and own the marketing performance data foundation. The Senior Manager serves as a strategic leader and advisor, translating complex analytics into actionable business decisions while influencing senior stakeholders across marketing, data, and technology. Applicants will follow a hybrid schedule that includes a minimum of three in-office days per week at the Burlington, NC or Durham, NC location, supporting both collaboration and flexibility. Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please click here . Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without reg

Responsibilities

• Lead Labcorp OnDemand's cross-channel optimization, attribution, and marketing data science strategy in support of enterprise growth and acquisition objectives.
• Build, deploy, and operate marketing data science models, including attribution, media mix modeling, LTV, bidding enablement, and revenue forecasting.
• Ensure ongoing validation, calibration, and performance of measurement models to maintain accuracy, credibility, and business relevance.
• Define and govern marketing measurement standards, frameworks, and best practices across channels, teams, and partners.
• Own the marketing performance data foundation, ensuring high-quality, scalable, and accessible data for decision-making.
• Drive implementation and optimization of marketing data platforms and tracking infrastructure, including Freshpaint.
• Establish scalable marketing performance reporting that delivers clear visibility into channel effectiveness and revenue impact.
• Analyze full-funnel performance and ROI to inform spend allocation, optimization strategies, and growth planning.
• Translate complex modeling outputs into concise, actionable insights for channel owners and executive stakeholders.
• Partner with colleagues across marketing, data, and technology to operationalize analytics and influence strategic decisions.

Requirements

• Bachelor's degree.
• 8 or more years of experience in marketing optimization, marketing analytics, or performance marketing.
• 2 or more years of experience in healthcare, diagnostics, wellness, or B2C eCommerce.
• Additional Job Standards:
• Demonstrated ability to lead through influence, advise senior stakeholders, and shape decision-making using data and insights.
• Strong communication skills with experience influencing cross-functional leaders.
• Strong written and verbal communication skills, with experience influencing cross‑functional stakeholders and agency partners.
• Highly organized with the ability to prioritize multiple projects and manage competing deadlines.
• Skills and Competencies:
• A systems thinker who is passionate about understanding how marketing components work together.
• A strong collaborator who excels at communicating technical insights to non‑technical stakeholders.
• A strategic operator who enjoys digging into data to uncover actionable recommendations.
• Someone who thrives in a fast‑paced, data-driven environment and is motivated by improving efficiency and performance.
• Passionate about shaping smarter, more effective marketing to help consumers easily access trusted diagnostic solutions.

Benefits

Additional Information

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives. Senior Manager, Marketing Optimization, Consumer Solutions Labcorp is seeking a Senior Manager, Marketing Optimization, Consumer Solutions, to join our team in Burlington, NC or Durham, NC.

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