Head of Content & Brand

Responsibilities

• Own content and brand strategy across short-form, long-form, and emerging channels
• Lead and manage the channel-specific resources - the short-form team and the YouTube / long-form team
• Be the guardian of our voice, tone, and brand standard across everything we publish
• Translate our ideas and the brand's mission into a clear, prioritized content roadmap
• Build and own the systems, calendars, and workflows that keep the engine running without "push"
• Own performance, growth, and reporting - and turn insights into the next content bets
• Develop the team: set expectations, give direct feedback, and raise the bar on quality

Requirements

• You've led content or creative teams and owned outcomes, not just tasks
• You think in systems and strategy - clarity and structure excite you
• You've managed content calendars, editors, and publishing pipelines at scale
• Strong editorial and creative judgment - you know what makes content work
• Strong writing fundamentals, especially concise, punchy hooks and captions
• Analytical - you track, measure, and optimize output against goals
• Comfortable giving and receiving clear, direct feedback as a leader
• Write "24" under the question "favorite number?" in the application
• Thrive in a fast-moving environment with shifting priorities
• Personal alignment with animal-based / functional health principles

Benefits

Additional Information

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We're filling this role for a client, a mission driven brand that's challenging mainstream health narratives, empowering people with knowledge, and pushing the conversation forward on nutrition, lifestyle, and longevity. Job Description We're hiring a Head of Content & Brand to lead our content and brand engine. This is a senior leadership role: you own content and brand strategy across the ecosystem, set the creative and editorial standard, and lead the channel-specific resources that bring it to life - our short-form team and our YouTube / long-form team. You are accountable for what we publish, how consistently we publish it, and how it performs. You are not the person posting every caption - you are the person who builds the system, leads the people inside it, and protects the brand . Equal parts strategist, operator, and editor-in-chief.

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