GTM Engineer

About the role

Built is hiring a Go-To-Market Engineer (GTME) to design, operate, and continuously improve the systems and campaigns that drive pipeline and revenue. This role sits at the intersection of campaign execution, marketing automation, AI-driven workflows, data, and enablement. You will not just build GTM infrastructure - you will actively run it day to day. From executing and optimizing campaigns in HubSpot, to automating enrichment and outbound workflows, to creating playbooks and operating models that teams rely on, this role owns the execution and evolution of our go-to-market engine. This is a high-ownership, hands-on role. You'll help define how GTM is executed at Built, translate strategy into technical and operational reality, and ensure our systems are scalable, trusted, and revenue-driving. If you're excited by shipping campaigns, wiring together APIs, orchestrating Clay and AirOps workflows, building AI-powered automations, and proving business impact through data - this role is for you.

Responsibilities

• Own Campaign Execution & GTM Operations
• Own end-to-end campaign execution in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
• Build, launch, measure, and optimize campaigns based on performance and pipeline impact
• Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
• Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
• Ensure data quality, attribution accuracy, and system reliability across GTM systems
• Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution
• Build & Scale Automation and AI Workflows
• Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
• Build AI-powered enrichment, outbound, and intent-detection pipelines
• Integrate GTM tools and data sources via APIs and automation platforms
• Replace manual, repetitive processes with scalable, reliable workflows
• Rapidly prototype, test, and iterate on GTM experiments to improve conversion and efficiency
• Analytics, Enablement & Operating Models
• Own marketing attribution, pipeline analytics, and GTM performance reporting
• Build and maintain dashboards and automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker or similar)
• Create playbooks, SOPs, and documentation for GTM systems, campaigns, and workflows
• Train and enable Marketing and Revenue teams on tools, processes, and best practices
• Establish guardrails and operating models to ensure adoption, consistency, and trust in GTM systems
• Act as the internal owner for "how we run Marketing GTM"
• What You Bring

Requirements

• 5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
• Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
• Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
• Salesforce proficiency (reports, dashboards, data structure)
• Strong API and integration experience across GTM systems
• Analytical fluency (SQL, advanced spreadsheets, or both)
• Strong systems thinking and ownership mindset - you own outcomes, not just tools
• Comfort operating without a fully defined playbook
• Travel up to 20%
• Experience with ABM platforms (6sense, Demandbase, or similar)
• Python or JavaScript for custom scripts and integrations
• Experience using AI/LLM tools for GTM workflows or data processing
• B2B SaaS experience, ideally in fintech or construction tech
• __________________________
• Travel Requirement: If the role isn't required to be hybrid or on-site, non-local candidates (not based in Nashville metro) must be able to travel at minimum twice per year to Nashville, TN or another designated location for compan

Benefits

Additional Information

Built's Mission: Connect and simplify doing business in real estate. Built is the AI-powered platform transforming the way real estate is financed, developed, and managed. Purpose-built for real estate and construction, Built began by fixing construction draw management for lenders and has grown into a comprehensive operating system addressing some of the industry's most complex challenges. Today, Built is a partner to more than 350 lenders, over 80,000 borrowers and owners, and thousands of contractors, powering 86,000 active projects valued at more than $300 billion. Learn more at getbuilt.com . __________________________

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