Service Advisor
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Responsibilities
- Customer Service & Relationship Management
- Serve as the primary point of contact for customers.
- Greet customers professionally and gather vehicle concerns.
- Clearly explain recommended repairs, maintenance, and service options.
- Provide timely updates throughout the repair process.
- Resolve customer concerns and escalate issues when necessary.
- Build long-term customer relationships and encourage customer retention.
- Repair Order & Workflow Management
- Create accurate repair orders and service documentation.
- Schedule appointments and manage vehicle flow.
- Coordinate with technicians regarding diagnostics and repair recommendations.
- Ensure repair orders are updated and communicated effectively.
- Monitor vehicle status and promised completion times.
- Ensure completed work is accurately invoiced and delivered.
- Sales & Revenue Generation
- Present maintenance recommendations and repair solutions.
- Obtain customer approvals for recommended services.
- Identify opportunities to increase Average Repair Order (ARO).
- Promote preventive maintenance programs.
- Support tire, alignment, brake, and maintenance sales initiatives.
- Meet individual and location sales objectives.
- Communication & Team Coordination
- Communicate effectively with technicians and management.
- Ensure technicians receive complete and accurate repair information.
- Coordinate parts availability with the parts department.
- Assist with workflow prioritization and scheduling.
- Participate in daily production meetings.
- Customer Retention & Business Development
- Follow up with customers after service completion.
- Encourage online reviews and customer referrals.
- Promote fleet and repeat customer relationships.
- Support local marketing and customer retention initiatives.
- Maintain customer records and communication history.
- Administrative & Documentation Responsibilities
- Maintain accurate repair order documentation.
- Process estimates, approvals, invoices, and customer communications.
- Ensure customer information is complete and accurate.
- Assist with daily sales reporting and cash reconciliation.
- Maintain professional communication through phone, email, and text platforms.
Additional Information
The Service Advisor is responsible for managing the customer experience from vehicle check-in through vehicle delivery while maximizing service sales opportunities and ensuring effective communication between customers and technicians. The Service Advisor serves as the primary customer contact, translating vehicle needs into repair orders, presenting recommendations, obtaining approvals, and ensuring customers receive professional, timely, and accurate service. This role directly impacts customer satisfaction, revenue growth, gross profit, and customer retention.
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Company Intel
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