Vice President, Marketing - LATAM

About the role

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders. A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic's brands drive more than $38 billion in annual systemwide retail sales worldwide. Why Authentic You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

Responsibilities

• What You'll Be Working On
• Build integrated, omnichannel marketing programs that generate effective outcomes across traditional, digital, and social media platforms.
• Drive brand narrative campaigns, influencer marketing, content creation, and partnerships that strengthen brand equity and relevance.
• Secure promotional partnerships and introduce Authentic's lifestyle brands to broader and more diverse audiences throughout the region.
• Increase consumer awareness and engagement, fostering strong brand loyalty and a sustainable fan base.
• Lead the development and execution of brand marketing strategies aligned with overall brand goals and financial performance targets.
• Oversee the direction, implementation, and performance of brand and marketing initiatives supporting each brand's long-term vision and business objectives.
• Lead brand meetings with internal teams and key licensees to create joint activation plans with clear deliverables, timelines, and accountability metrics.
• Participate in strategic brand planning, including consumer segmentation, audience targeting, market tiering, and competitive analysis to identify growth opportunities.
• Ensure consistent brand messaging and creative execution across all consumer touchpoints and communication channels.
• Drive partner excellence, fostering collaboration and providing best-in-class marketing to support licensees, distributors, and retail partners.
• Collaborate cross-functionally with Business Development and Brand Management to align marketing strategies with licensing, retail, and commercial growth goals.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field preferred.
• 12+ years of progressive marketing leadership experience, ideally in lifestyle, fashion, sports, or entertainment industries.
• Deep understanding of the LATAM consumer landscape, cultural nuances, and market dynamics.
• Demonstrated success in integrated campaign development, brand storytelling, and digital-first marketing.
• Fluent in English and Spanish.
• Willingness to travel regionally and internationally as needed.
• Fraud Alert: Unauthorized Job Offers and Impersonations
• We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview

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