Conference Marketing Specialist

About the role

The Marketing Specialist is responsible for the execution of multi-channel marketing campaigns to help the marketing leads achieve or exceed commercial & strategic goals for the global conferences within a culture focused on results, accountability, relevance, innovation, quality, and speed to market.

Requirements

• Work with the Marketing leads in executing end-to-end marketing campaigns to drive audience acquisition revenue and retention across the global conference portfolio
• Plan the campaign activities assigned to you based on the set-back schedule to deliver marketing campaigns - on time, to budget.
• Execute the campaigns effectively making sure that the campaign activities are well tracked and are seamlessly executed as per agreed planned in collaboration with the relevant stakeholders and marketing leads
• Optimize the processes and look at innovative ways of optimizing the existing process, create and follow best practices to maintain high quality standards, and have a positive impact on campaigns.
• Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend
• Effectively manage internal & external stakeholders/partners to deliver campaigns
• Be agile and flexible to deliver the best possible result and have a positive commercial impact on the global portfolios.
• Make sure you are working as a part of the team, both regionally and globally to help achieve the larger marketing teams' objectives.
• Bachelor's degree preferred; MBA is a plus
• 2-5 years' experience in Marketing, with direct experience in marketing operations and/or working with the marketing center of excellence in the business to business environment
• Experience and skills within integrated, multi-channel marketing
• Experience and skills of SEO, SEM, marketing analytics, CMS and demand generation campaigns
• Experience and skills in marketing automation and database driven marketing
• Understanding of deriving, analyzing and utilizing customer insight
• Strong time management and project management skills including the ability to manage multiple projects and meet tight deadlines
• Strong written/oral communication skills
• #LI-SG3
• Who are we?
• At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
• Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities.
• What makes Gartner a great place to work?
• Our vast, virtually untapped market potential offers limitless opportunities - opportunities that may not even exist right now - for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.
• We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.
• Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
• We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.
• Gartner is the world authority on AI
• What do we offer?
• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, en

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