Consumer Insights Manager

Requirements

• Qualifications & Preferred Experience
• 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
• Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
• Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
• Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
• Highly organized with strong project management skills.
• Experience working as part of a wider global insights team is a strong plus.
• Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
• Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
• Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
• Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.
• Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
• We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
• The pay range for this role is: 117,000 to 150,000
• Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership her

Benefits

Additional Information

What You'll Do Consumer Insights Manager Narrative Building & Market Intelligence Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives. Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders. Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance. Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams. Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders. Brand & Customer Experience Insights Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives. Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes. Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives. Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action. Data & Insight Tools Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers. Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities. Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes. Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends. What You'll Get We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Primark? Share your experience