Assistant Manager/Manager, Marketing

About the role

Constellar is Asia's preferred partner for convening businesses, curating ideas and creating opportunities for sustainable business growth and global impact. Based in Singapore, we curate and develop influential trade events for key industries and sectors, connecting people, global marketplaces and networks for sustainable growth. We also manage the Singapore EXPO, Singapore's largest purpose-built venue for Meetings, Incentives, Conventions and Exhibitions (MICE). Our vision is to be a global leader made in Asia, activating impactful networks to enable cross-industry collaboration and innovation through our holistic portfolio of intellectual property (IP) in the MICE industry. Learn more about us at constellar.co. What it's like to work here Meetings, Incentives, Conventions and Exhibitions, or MICE, is a vehicle for new businesses, partnerships. We are privileged to have a front seat at the intersection of creativity, communities and collaboration, with a unique opportunity to connect a global eco-system of partners, businesses and consumers in the MICE industry daily. Our ambition is to become a global leader made in Asia, and Asia's top MICE company: A vision shared by our shareholders Temasek and Cuscaden Peak Investments. We recognise the immense opportunity we have to lead with purpose, demonstrate leadership and commitment to sustainable and responsible business practices, and activate impactful networks for sustainable growth. You don't need to have MICE experience to work with us. We're looking for ambitious, entrepreneurial self-starters with a strong sense of ownership, passion and curiosity, driven by our values of care, ownership, trust, passion and innovation.

Responsibilities

• Working closely with the wider Commercial Team and external agencies, you will plan and execute integrated marketing initiatives that deliver measurable business outcomes while enhancing Singapore EXPO's brand presence across both B2B and B2C audiences.
• Brand & Integrated Marketing
• Develop and execute integrated marketing campaigns that strengthen Singapore EXPO's brand positioning and support commercial objectives.
• Manage key marketing portfolios, including venue campaigns, concerts and live entertainment, sustainability initiatives and selected seasonal or thematic campaigns.
• Develop campaign messaging, creative briefs and marketing plans across paid, owned and earned channels.
• Manage campaign budgets, timelines and performance reporting.
• Content & Digital Marketing
• Own and manage Singapore EXPO's content strategy and editorial calendar across website, social media and eDMs.
• Create compelling long- and short-form content including website copy, articles, case studies, brochures, factsheets, sales collateral, presentations and digital campaigns.
• Work with designers, photographers, videographers, agencies and content creators to produce high-quality marketing assets.
• Drive influencer, key opinion leaders, and content partnership initiatives.
• Support Singapore EXPO's sustainability portfolio, including messaging framework and award submissions
• B2B Lead Generation & Commercial Marketing
• Support the planning and execution of B2B demand generation campaigns that contribute to sales pipeline growth across corporate events, exhibitions, meetings and venue hire.
• Partner closely with the Sales team to develop tactical campaigns and targeted industry initiatives to generate qualified leads.
• Support international trade shows, industry events and business development activities through creation of marketing collateral, campaign support and promotional content.
• Digital Channels & Performance
• Support the optimisation of digital marketing channels including social media, website, SEO, SEM and email marketing.
• Monitor social media campaign performance using analytics tools and provide actionable insights to improve engagement, lead generation and conversion.
• Support the tracking of key marketing KPIs including campaign ROI, website traffic, lead quality, database growth, engagement and marketing contribution to pipeline.
• Partnerships & Stakeholder Management
• Identify and develop strategic marketing partnerships that enhance visitor experience, brand visibility and commercial opportunities.
• Collaborate with tenants, organisers, sponsors and external partners on joint marketing initiatives to drive incremental footfall
• Build strong working relationships with internal stakeholders i

Additional Information

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