Cejemly Marketing Lead

Responsibilities

• Oversee and direct the efforts of the marketing team which promote products and work with sales team where our products are sitting in to deliver the results;
• Develops strategic marketing initiatives for the high value products for which there often is no mechanism for reimbursement;
• Responds to the specific needs of the field force for onco products, ensuring the sale force deliver the results;
• Optimize product portfolios and increase revenue generation
• Implement and manage marketing budget;
• Leverage data and analytics to drive insights;
• Modify or redirect business intelligence strategy;
• Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth
• Ensure compliance with all applicable internal and external standards;
• Education and Experience:
• University graduate with qualification in Strategy, Finance, Marketing, Commercial or similar fields - MBA preferred;
• Demonstrated ability to lead, motivate and provide professional development;
• 8+ years' experience in Marketing, Strategy, Business Planning, Commercial and/or Finance related roles - with particular emphasis on marketing and strategy;
• Demonstrated ability to work effectively across cultures and the agility to deliver results quickly in new and unfamiliar situations;
• Proven track record of building and executing marketing and commercial plans for growth and mature brands;
• Deep experience in global and/or China pharmaceutical industry;
• Technical Skills Requirements:
• Marketing expertise - well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends;
• Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance;
• Strategic Agility - Broad knowledge & learning agility to develop clear perspectives on the business opportunities and challenges; Articulately paint credible pictures and visions of possibilities and likelihood; Ability to create competitive strategies and breakthrough plans;
• Analytical Skill - Excellent ability to review and use data to develop insights and support decisions;
• Innovative - Think out of box with ability to turn new ideas into tangible solutions; effectively challenge the status quo and bring different perspectives to the local China team;
• Dealing with Ambiguity - Effectively cope with changes; Make decision and act without complete information; Comfortable with risk and uncertainty;
• Communication - Excellent presentation and influencing skill and ability to interact with high level senior executives internally and externally;
• Expect candidates to demonstrate these commercial /management competencies
• Market Customer and Competitor Insight and Focus
• Experienced in highly competitive markets
• Strategies & operational business / Marketing Planning (in- and above-market)
• Marketing Innovation
• Data analysis, interpretation and communications
• Performance and Program Metrics (strong track record of high performance)
• Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
• To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
• Marketing and Market Research

Benefits

Additional Information

Job Description Job Summary: Accountable for the products' brand management, product development, marketing communications including promotions, pricing, market research and customer service; Use customer insights to prioritize/direct content creation to achieve financial targets. Position requires outstanding communications and leadership skills with proven success in traditional and innovative campaigns across the broad spectrum of marketing channels.

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