Director, Digital Experience
External
Aspentech · Bedford, MAPrepare for this interview
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About the role
AspenTech is looking for a Director of Digital Experience to own and evolve the company's web presence across corporate, product, and customer-facing properties. This role reports to the VP of Marketing and sits at the intersection of brand, lead generation, user journeys and technology, working cross-functionally with Marketing, IT, Product and customer-facing organizations. The right candidate has done this before in a B2B environment, knows what it takes to run a web program at scale, and is comfortable operating where strategy meets execution.
Responsibilities
- The end-to-end digital experience across AspenTech's corporate website, microsites, and customer portals
- A dedicated web team, providing day-to-day leadership, direction, and development
- The relationship with IT Applications, translating marketing needs into technical requirements and vice versa
- Web performance: traffic, engagement, conversion, and lead quality, tracked and reported with rigor
- The roadmap for UX improvement, informed by analytics, A/B testing, and direct user research
- Digital brand expression, ensuring AspenTech's positioning is reflected consistently across all web properties, including a cutting-edge digital presence in AI
Requirements
- 10+ years in digital marketing, web strategy, or digital experience, with at least 3 years leading a team
- Proven experience managing large-scale website programs, including agency relationships and cross-functional stakeholders
- Strong command of CMS platforms, SEO, and web analytics
- B2B Expertise: Deep understanding of the B2B buyer journey, ideally within industrial software, AI, or high-tech sectors
- Fluency in both marketing and technical conversations, you'll need to earn trust on both sides
- Bachelor's degree required; advanced degree a plus
- How You Work
Benefits
Additional Information
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.
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