Associate Director, Paid Social Media

About the role

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis. Manage a team in planning and executing campaigns on a mix of the following platforms: Meta, TikTok, X, LinkedIn, Pinterest, Snapchat, Reddit A strategic POV and the ability to translate that strategy into smart and sound paid social tactics. Providing strategic leadership based on an in-depth knowledge of each clients' business. Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability. Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms). Skilled in leading day to day client relationships Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams. Balancing and meeting deadlines and challenges with strong organizational skills. A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success. Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.

Requirements

• 5+ years' working with paid social media and strategy. Media agency experience is highly desirable.
• Experience in managing large budgets (six figure monthly budgets, minimum).
• A thorough understanding of the paid social media landscape and how it's evolving.
• Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
• A great connector - someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
• Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
• Participation in new business.
• Strong listening skills believes good thinking can come from anyone and any place.
• A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team
• Salary range $100 - $115k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.
• CROSSMEDIA BENEFITS
• Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development

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