B2C Marketing Manager, North America

About the role

As the Marketing Manager for North America, you will own the local strategy and execution of consumer-facing campaigns across the US and Canada. Sitting within the B2C Marketing Team, you will be the creative force that brings the Too Good To Go brand to life, inspiring both prospective and existing customers to join the food waste movement. In this role, you will bridge the gap between imaginative storytelling and analytical rigor. You will own your workstreams end-to-end, moving fluidly from high-level campaign concepting to tactical execution. Rather than settling for vanity metrics, you will look deep into the data to prioritize initiatives that drive true brand love, user acquisition, and measurable marketplace impact. Core Responsibilities Campaign Strategy & Brand Concepting (B2C) Campaign Ownership: Own the strategy, ideation, and end-to-end execution of high-impact, consumer-facing marketing campaigns that drive brand awareness and user adoption across North America. Brand Collaborations: Identify, pitch, and execute strategic partnerships and brand collaborations that amplify our mission and connect Too Good To Go with culturally relevant audiences. Creative Oversight: Partner closely with external creative agencies and internal design teams to oversee production, ensuring all marketing assets and copy are exceptionally creative, on-brand, and localized for the North American market. Content, Influencer & Community Growth Influencer Marketing: Scale and manage our influencer marketing program from end-to-end, including sourcing creators, negotiating contracts, briefing content, and tracking ROI. Owned Social & Content Creation: Drive the overarching strategy for our owned social media channels, concepting highly engaging, viral-worthy content that highlights the value of saving food. Community Management: Oversee regional community management strategies to foster deep brand loyalty, turn casual users into brand advocates, and keep our audience highly engaged. Cross-Functional Collaboration & Data Impact Matrixed Collaboration: Serve as a key connective tissue across marketing verticals, collaborating daily with local and global teams-including CRM Marketing Managers, Partner Marketing Managers, Social Media Managers, and PR Managers. Data-Driven Optimization: Regularly dig into performance data to evaluate campaign health. Move beyond likes and impressions to measure how your workstreams impact core business metrics like customer acquisition, engagement, and retention.

Requirements

• The Experience: 3-5 years of hands-on experience in Brand Marketing, Campaign Management, or Consumer Marketing. Experience within a high-growth B2C app or mobile-first marketplace is highly preferred.
• Creative Brand Acumen: A natural creative storyteller who instinctively understands how to bring a brand identity to life across digital and physical touchpoints. Proven experience managing external creative agencies is a must.
• Multi-Channel Expertise: Deep familiarity with modern consumer marketing channels, including influencer networks, owned social platforms (TikTok, Instagram), experiential activations, and community management.
• Data Fluency: You don't just report on vanity metrics; you are comfortable digging into the data to understand the true business impact of your campaigns and use insights to build your next strategy.
• Strategic & Tactical: You can dream up big, innovative campaign ideas but are equally excited to roll up your sleeves, build briefs, write copy, and execute the work.
• Collaborative Owner: You are a self-starter who thrives when given total ownership of a project, while remaining a supportive, highly aligned team player within a complex global structure.
• What it takes to succeed
• To succeed here, you'll need to embody these four principles:
• Choose Excellence over Ease: You take initiative and prioritize long-term impact over short-term comfort, consistently pushing for exceptional quality rather than settling for "good enough."
• Demonstrate Integrity and Responsibility: You do the right thing when no one is watching. You recognize your own ag

Benefits

Additional Information

Our mission at Too Good To Go is to inspire and empower everyone to fight food waste together. It's a big mission, and that's where you come in! At Too Good To Go, you'll join a team that cares about developing strategic partnerships, making value-based decisions, and finding innovative solutions to the world's food waste crisis. You'll join an elite team to elevate our growth and collaborate daily with world-class minds-while doing work that's both high-impact and deeply meaningful.

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