Director, Growth Marketing

About the role

This is an exceptional opportunity for a growth marketer who thrives at the intersection of strategy, execution, and innovation. As AI and technology continue to reshape how audiences consume content and how brands drive growth, we are looking for a Director of Growth Marketing to take full ownership of our owned and paid digital channels, including website, email marketing, CRM, SEO, paid media, and analytics. This role does not oversee social media, podcast, books, special projects, or video, which are managed by dedicated teams. Instead, it offers deep ownership of a focused set of channels with significant opportunity to drive measurable business impact. What makes this role distinctive is the combination of hands-on execution and leadership it requires. We are looking for someone who can build strategy, execute the work, analyze performance, and lead others to do the same. You will work directly within our marketing channels while also managing agency partners, helping shape priorities, improving systems, and elevating the function over time. The strongest candidates will be experienced operators who understand the work deeply enough to execute independently, direct partners effectively, and make sound, data-driven decisions. You will manage a team of marketers and work closely with the Director of Marketing Campaigns to align growth initiatives across the business. This is a highly visible role within a company where strong marketing ideas receive attention at the highest levels and where exceptional work has a direct impact on company growth. You'll have the opportunity to build, lead, and drive measurable business results across some of our most important growth channels. Why the Role Matters 143 Studios has a massive organic audience and a proven content engine. The next phase of growth depends on turning that reach into measurable results - consistent acquisition, retention, and revenue across every channel we own. This role is the engine behind that. You will be responsible for building the systems, running the channels, and generating the data that drives our marketing forward.

Responsibilities

• Website & Digital Experience
• Lead the evolution of our digital ecosystem, transforming our websites into high-performing growth channels that drive audience acquisition, engagement, and revenue.
• Own website performance end-to-end, combining hands-on execution with data-driven optimization to improve user experience, conversion rates, and overall business impact.
• Develop and execute a comprehensive SEO and content discoverability strategy that strengthens organic growth and maximizes the value of our expanding content library.
• Lead the development of new digital properties and growth initiatives, leveraging agency and vendor partners where appropriate while maintaining direct ownership of outcomes and execution.
• Email Marketing & CRM
• Own the strategy, execution, and performance of our email marketing and CRM programs, building systems that deepen audience engagement and drive measurable business results.
• Lead the ongoing evolution of HubSpot, including audience segmentation, lifecycle marketing, automation, and data quality, with direct involvement in the work rather than solely managing it.
• Build and optimize subscriber growth, retention, and re-engagement strategies that improve both audience quality and long-term value.
• Partner closely with internal stakeholders and external specialists to ensure every campaign is technically sound, editorially strong, and aligned with business objectives.
• Paid Media & Google Ads
• Own paid acquisition strategy and execution across key platforms, driving measurable growth in audience, subscribers, product sales, and other core business objectives.
• Personally contribute to campaign development, optimization, testing, and performance analysis while effectively leveraging agency partners to extend capacity and expertise.
• Manage agency relationships with clear direction, rigorous performance expectations, and accountability for results.
• Continuously improve acquisition efficiency through disciplined budget management, audience development, creative testing, and landing page optimization.
• Data Analysis & Performance Optimization
• Own the measurement framework for our mark

Additional Information

Who are we? 143 Studios is an award-winning media production company headquartered in Boston, MA focused on creating, producing, and publishing first-of-its-kind audio and visual content that inspires and empowers millions of people globally. We are the team behind the Golden Globe-nominated show The Mel Robbins Podcast, which is #1 most-followed show on Apple Podcasts. We're also the same team behind The Let Them Theory, a cultural phenomenon with almost 10 million copies sold, six #1 Audible Originals, and professional development education for many of the largest companies in the world. Every day, our work reaches more than 40 million online followers around the world.

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