Senior Product Marketing Manager, International

About the role

At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you'll fit right in.

Responsibilities

• Lead go-to-market strategy for Justworks' International product portfolio, including new market launches, feature expansions, and multi-country solutions.
• Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance.
• Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis.
• Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers.
• Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness.
• Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts.
• Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy.
• How You Will Do Your Work
• As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies:
• Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy.
• Global mindset: You understand how to balance global consistency with local market nuance.
• Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions.
• Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy.
• Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority.
• Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions.
• Clear communication: You translate regulatory and operational complexity into simple, compelling narratives.
• Results-driven: You focus on measurable impact-pipeline growth, product adoption, expansion revenue, and retention.
• In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:
• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You're an active listener, treat people respectfully, and strongly desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You're curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You're committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You're honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einste

Requirements

• The mission of Justworks' Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences-positioning our products for growth, adoption, and long-term success.
• This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences.
• Your Success Profile

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