Data Marketing Analyst

Requirements

• 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on optimization and strategy.
• Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and visualization tools (Like Tableau, power BI or similar. Hex would be a plus).
• Experience implementing new reports and dashboards with focus on diagnoses and action plans from data models.
• Strong analytical and problem-solving skills with a very high attention to detail.

Additional Information

About PayJoy PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy's point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy's credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth. This role This role plays a key part in the creation, monitoring, and maintenance of our performance marketing capability. The Marketing Data Analyst will be responsible for ensuring accurate adoption, execution and reporting of the strategy across marketing funnels, platforms, and countries of operation, ensuring that we analyse, optimize and make data-driven decisions. PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. PayJoy Principles Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening

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