Contract Growth Marketing Content Creator

Responsibilities

• Execute and QA lifecycle campaigns across email, SMS, and direct mail in Braze and related tools
• Support rapid A/B testing across messaging, cadence, and targeting to improve CVR and enrolls
• Build and maintain campaign logic, segmentation, and audience definitions
• Partner with Growth and Data teams to implement experiments and measure performance
• Assist with launch support for new client cohorts and campaigns
• Support data enrichment and outbound initiatives (e.g., calling, incentives, webinars) to drive incremental applications
• Identify and implement opportunities to improve campaign throughput and operational efficiency
• 90 Day Plan
• Within your first 90 days at Virta, we expect you will do the following:
• Ramp quickly on Virta's Member Growth workflows, tools, current OE priorities, and webinar processes.
• Own OE (Open Enrollment) lifecycle execution across email, SMS, and direct mail
• Lead webinar execution end-to-end (setup, promotion, reminders, follow-ups, reporting)
• Take over day-to-day email experiment execution with minimal oversight
• Build scalable email campaigns to support growth

Requirements

• Proven track record of writing high-performing, user-centric content that drives measurable engagement and conversion (e.g. emails, landing pages, in-product messaging)
• Designs and runs experiments to improve content performance, using data to inform iteration
• Independently owns and executes multiple campaigns end-to-end with high attention to detail
• Values-driven culture
• Virta's company values drive our culture, so you'll do well if:
• You put people first and take care of yourself, your peers, and our patients equally
• You have a strong sense of ownership and take initiative while empowering others to do the same
• You prioritize positive impact over busy work
• You have no ego and understand that everyone has something to bring to the table regardless of experience
• You appreciate transparency and promote trust and empowerment through open access of information
• You are evidence-based and prioritize data and science over seniority or dogma
• You take risks and rapidly iterate
• Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!
• As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.
• Clinical roles: We currently do not hire in the following states: AK, HI, RI
• Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI.
• #LI-remote

Benefits

Additional Information

Virta Health is on a mission to reverse metabolic disease in one billion people. Current treatment approaches aren't working-over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic disease in one billion people. Virta is looking for a Contract Growth Marketing Content Creator to provide parental leave coverage beginning in August. This contractor will help maintain continuity across high-priority Member Growth programs, with a focus on Open Enrollment lifecycle execution, webinar operations, and day-to-day campaign support across email, SMS, direct mail, and related channels. This is a hands-on execution role for someone who can quickly ramp into existing workflows, manage details across multiple campaigns, and keep critical growth programs moving while a team member is out on leave.

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