Manager, Marketing

Responsibilities

• Reporting directly to the Senior Director, Brand & Marketing you will be responsible for:
• Student & Teacher Recruitment Campaign Strategy, Execution & Performance Marketing
• Design and execute multi-channel marketing campaigns driving student enrollment and teacher recruitment
• Lead audience segmentation, paid media buying (social, search, display), and organic social media strategy
• Build and optimize CRM workflows to nurture prospective students and candidates
• Monitor performance data and adjust campaigns in real time to meet recruitment goals
• Digital Platforms & Content Ecosystem Management
• Oversee AF's website, landing pages, annual report creation, and external storytelling channels
• Manage publishing calendars and ensure timely, consistent content aligned to campaign objectives
• Partner with vendors to optimize user experience and increase conversion rates
• Adapt external content and messaging for internal engagement when needed
• Brand Stewardship & Creative Collaboration
• Serve as a brand steward, ensuring strong and consistent visual identity across all channels and materials
• Collaborate closely with design partners to maintain high-quality creative execution
• Provide on-brand templates, tools, and training to enable localized school marketing efforts
• Ensure alignment to AF's brand standards in both digital and print environments
• Event & Experiential Marketing Integration
• Lead marketing strategy for in-person and virtual events such as hiring fairs and school tours
• Integrate event promotion into broader campaigns to maximize turnout and engagement
• Coordinate collateral, signage, and communications for a seamless attendee experience
• Support post-event engagement and conversion efforts with internal partners
• Vendor & Consultant Oversight
• Manage external partners for media buying, SEO/SEM, web development, and content production
• Ensure high-quality deliverables, alignment to organizational priorities, and strong ROI
• Track performance, guide scope adjustments, and maintain effective partnerships
• What You Bring
• Bachelor's degree in Marketing, Communications, Business, or a related field (advanced degree or relevant certifications a plus)
• 5+ years of marketing experience with a strong focus on digital strategy, recruitment marketing, and brand execution
• Proven success designing and managing performance marketing campaigns across paid social, search, display, and CRM/email channels
• E

Benefits

Additional Information

About Achievement First Achievement First (AF) is a nonprofit 501(c)(3) organization supporting 39 public charter schools across New York, Connecticut, and Rhode Island. For more than 25 years, AF has been recognized as one of the top tuition-free public charter school networks in the country. We are committed to creating schools of academic excellence within nurturing environments - schools that prepare students to be college-ready and to pursue and succeed in whatever paths they choose in life. The majority of AF students are Black and Latinx children from low-income families, many of whom will be the first in their families to graduate from college. Across our network, we employ more than 2,200 staff members - 64% of whom identify as Black, Indigenous, or People of Color - who collectively educate nearly 15,000 students in Brooklyn and Queens, NY; New Haven, Bridgeport, and Hartford, CT; and Providence and Cranston, RI. Our mission is to prepare every student to excel in college, career, and life; deepen their understanding of self and community; and lead lives of purpose. We believe in the limitless potential within our students and their power to shape a more just society. That belief drives our deep commitment to student achievement: we aim to set a high bar for learning and create warm, demanding classrooms where rigorous instruction is paired with the care, encouragement, and consistency every student deserves. We are looking for a strategic and dynamic M arketing Manager to join our Public Affairs team.

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