Director, Sales (CCE and GSA)

Responsibilities

• Deliver performance & P&L outcomes
• Own delivery of budgeted net sales, operating margin and investment targets across CEE & GSA; actively manage risks and opportunities through gap analysis and corrective action.
• Lead the annual and in-year business planning cycle (forecasting, phasing, pipeline visibility) and ensure robust execution discipline.
• Set and execute customer & market strategy
• Develop and deliver multi-year (1-5-year) commercial strategies aligned with Hasbro brand/portfolio priorities and regional direction.
• Drive joint business plans with priority customers and distributor/partner networks; define shared KPIs, cadence and governance to deliver mutual growth.
• Own range, distribution and activation recommendations (including exclusives) to optimise brand representation, shelf presence and retailer execution.
• Lead senior customer relationships & negotiations
• Build and sustain executive-level partnerships with key retail customers and strategic partners; lead key customer meetings and steer complex negotiations.
• Lead contract and trading term development; ensure compliant, consistent and value-accretive agreements, escalating as required for approvals.
• Investment governance & commercial controls
• Own trade investment and allowance strategy (incl. PAF and JMA budgets where applicable): modelling, recommendation, approval alignment and performance tracking.
• Ensure performance-based use of investment, robust controls and clear ROI discipline; develop customer profitability views and decision frameworks.
• Cross-functional leadership
• Partner with Regional & Local Marketing, Sales Operations, Finance, Supply/Planning, and Category teams to align forecasts, execution, and customer-facing plans.
• Share best practices across European/Global sales leadership; lead cross-market initiatives that improve ways of working and performance.
• People leadership & culture
• Recruit, develop and retain talent; set clear objectives, coach for impact, and run a consistent performance and succession rhythm.
• Model leadership behaviours: growth mindset, accountability, thoughtful risk-taking, resilience and effective stakeholder management.
• Key stakeholders
• External: senior leadership at key retailers, distributors/partners and service providers across CEE & GSA.
• Internal: Regional/European Sales Leadership, Marketing (Regional & Local), Finance, Sales Operations, Supply Chain/Planning, Category/Revenue Growth Management, Consumer Products (as applicable).

Requirements

• Senior

Benefits

Additional Information

We take play seriously. We're looking for curious adventurers ready to find their party, fueled by imagination and drive to build what's never been built before. At Hasbro and Wizards of the Coast, you'll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA's distributor in Europe, which sells to Hasbro SA's customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe Hasbro Deutschland GmbH ('the Company') provides sales, marketing and other services to HET and HIT in Germany. Imagine leading the future of play across Central Europe and GSA. At Hasbro, we don't just create brands or sell products - we create experiences that spark imagination, build connections, and inspire generations. As Sales Director for CEE & GSA, you will play a pivotal leadership role in shaping our commercial strategy, accelerating growth, and leading high-performing teams across a dynamic and diverse region. Based in Frankfurt with a flexible hybrid working model, this is your opportunity to drive impact at scale - unlocking new opportunities, strengthening key partnerships, and bringing the power of play to life for millions of fans. Role summary Lead Hasbro's commercial performance across Central & Eastern Europe (CEE) and Germany, Switzerland & Austria (GSA), delivering sustainable profitable growth. Own customer strategy, investment governance and senior customer partnerships, while building a high-performing team and collaborating cross-functionally to deliver Hasbro brand and portfolio priorities. Location & hybrid working pattern Based in Frankfurt, Germany. This role follows Hasbro's hybrid working pattern: in-office Tuesday, Wednesday and Thursday, with remote work on Monday and Friday by agreement with the line manager and subject to business needs. Leadership scope People leadership of a multi-market sales team; accountable for talent, capability building, succession and performance culture. Senior leadership interface with European/Regional Sales Leadership and key cross-functional partners.

Your Match

How well this role fits your profile.

Company Intel

What employees say

Worked at Hasbro? Share your experience