Group Director, Strategy - AJO Consultant

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are looking for a Group Director, Martech Consulting to serve as a senior strategic and technical leader within VML's Marketing Automation practice, with a specialist focus on Adobe Journey Optimizer (AJO) and the broader Adobe Experience Cloud ecosystem. This role goes beyond platform execution. As a Group Director, you will own the strategic vision for how clients orchestrate customer experiences at scale , lead enterprise-level engagements, and act as a trusted advisor to senior client stakeholders. You will bring both the technical depth to govern complex implementations and the leadership presence to shape how our practice grows. This position requires a minimum of 4 days per week in-office to facilitate collaboration and team development, with travel to client sites as needed. The Impact You'll Make Define and lead the strategic direction of AJO and marketing automation engagements across VML's enterprise client portfolio Serve as the senior technical and strategic authority on Adobe Journey Optimizer, influencing how clients invest in and scale their customer journey programmes Drive practice development - building frameworks, methodologies, and points of view that differentiate VML's Adobe offering Grow and develop a high-performing team of consultants and specialists Contribute to business development - supporting pitches, scoping engagements, and identifying growth opportunities within existing accounts Core Responsibilities Strategic Leadership & Client Advisory Lead the end-to-end strategic design and governance of enterprise customer journey programmes within Adobe Journey Optimizer Act as the most senior AJO voice in client engagements - advising VP, Director, and C-suite stakeholders on platform strategy, investment priorities, and roadmap decisions Translate complex business objectives into scalable, data-driven journey architectures that deliver measurable commercial outcomes Develop and present executive-level recommendations on journey orchestration strategy, platform governance, and capability maturity Technical Governance & Architecture Define and enforce journey governance frameworks that ensure compliance with industry regulations, data privacy requirements, and platform best practices Oversee the configuration and optimisation of Adobe Journey Optimizer , including journey design, decisioning rules, and real-time profile management Lead the design of real-time customer profiles, segmentation strategies, and schema architecture within Adobe Experience Platform Establish and maintain technical standards for data flows, API integrations, and cross-platform connectivity across the Adobe ecosystem Ensure scalable, well-documented technical architecture across all client implementations Data Strategy & Personalisation Partner with analytics and data engineering teams to design and implement data-driven decisioning frameworks that power intelligent journey orchestration Lead the strategy for dynamic content, offer decisioning, and real-time personalisation across channels Define performance measurement frameworks - identifying the right KPIs, monitoring journey performance, and driving continuous optimisation Provide senior-level recommendations on attribution modelling and journey analytics to demonstrate ROI Practice Development & Thought Leadership Develop proprietary frameworks, methodologies, and toolkits that strengthen VML's AJO and marketing automation offering Contribute to external thought leadership - representing VML

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