Senior Specialist, Marketing Operations

Responsibilities

• This is not a strategy ‑ only or management role. You will do the work - deeply inside the systems - and ensure operational excellence across marketing and CRM initiatives.
• Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:
• Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes.
• Act as an escalation point for reservation ‑ holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams.
• Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
• Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
• Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
• Coordinate CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
• Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch ‑ ready and properly documented.
• Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
• Partner with Talent Community teams to support employee engagement and internal CRM ‑ driven communications.
• Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
• Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
• Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.
• Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation-while validating outputs for accuracy and quality.
• Keep projects organized, well ‑ documented, and delivered on time across multiple concurrent initiatives.
• Location & Travel Expectations :
• This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC .
• This role requires 4-5 days per week in the office, with regular in-person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

Requirements

• 8+ years of hands ‑ on marketing operations exper

Benefits

Additional Information

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it's a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn't been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements - an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range. At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion. Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!

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